大家晚上好，欢迎大家来听我的演讲。 Good evening, everyone. Thank you for coming to hear my speech.
2020 年，非同寻常的一年，全球都在面临巨大的挑战。这场全球大变局，深刻影响着我们每一个人的生活。大家都在问，“面对这样的局面，我该怎么办？”很多人都很焦虑，其实我也很焦虑。 The year 2020 has been extraordinary, with the entire world facing enormous challenges. This sweeping global upheaval has profoundly affected every one of our lives. Everyone is asking, "What should I do in the face of all this?" Many people feel anxious, and I do too.
但焦虑没有用！这个世界有很多事情是我们改变不了的，但我们可以改变的是自己的心态。我们下决心改变自己的心态，才能积极面对这个复杂的世界。 But anxiety is no use. There are many things in this world that we cannot change, but we can change our own state of mind. Only by resolving to change our mindset can we face this complex world with a positive attitude.
我选择了一种最简单的方式去改变，走路！ I chose the simplest possible way to make a change: walking.
我定了一个目标：每天走10公里，先走一个月吧。这个目标对我来说，还是很夸张，我也很怕自己做不到。 I set myself a goal of walking ten kilometers a day for a month. It was an ambitious target for me, and I was afraid I might not manage it.
但没关系，向着太阳，一直走，你就会重新感受到内心的平静和温暖的动力。向前每多走一步，热爱和勇气就会多一分。 But that did not matter. Keep walking toward the sun, and you will rediscover inner peace and a warm source of motivation. With every step forward, your passion and courage grow a little stronger.
走着走着，上个月，我真的走了 318.11公里。 I kept walking, and last month I actually covered 318.11 kilometers.
平均每天，走了1个小时50分钟，平均每天，走了10.5公里。一个不可思议的目标达成了。今年是小米十周年，我们本来打算办一场盛大的庆典活动，但受疫情影响，只能取消了。 I walked for an average of one hour and fifty minutes a day, covering an average of 10.5 kilometers. I achieved a goal that had seemed incredible. This year marks Xiaomi's tenth anniversary. We had planned a grand celebration, but the pandemic forced us to cancel it.
生活中还是需要一些仪式感，生活更需要积极面对。 Life still needs a sense of ceremony, and even more, it needs to be faced with a positive spirit.
我决定办一场演讲，来纪念这个重要的日子。同时，也算给所有关心小米的朋友们做一场完整的“总结汇报”吧。 So I decided to give a speech to commemorate this important day. It is also a complete report to all the friends who care about Xiaomi.
01 梦想的开端 01 The Beginning of the Dream
十年前，我和一群小伙伴创办了小米。 Ten years ago, a group of friends and I founded Xiaomi.
1.1 我们的梦想 1.1 Our Dream
当时国内的手机市场，一类是诺基亚、摩托罗拉和三星这样的国际巨头，一类是国产手机“中华酷联”，就是中兴华为这样的大公司，还有铺天盖地的山寨手机。中国市场主要被国际巨头把持，产品贵得离谱，国产手机做得非常一般。 At the time, China's mobile phone market had international giants such as Nokia, Motorola, and Samsung; major domestic manufacturers known collectively as the "China Cool Alliance," including ZTE and Huawei; and an overwhelming number of knockoff phones. International giants dominated the Chinese market and charged outrageous prices, while domestic phones were generally mediocre.
作为一位手机发烧友，同时，作为一个创业者，我有点不服气。虽然我从来没有做过手机，但我们有了这样的梦想： As both a phone enthusiast and an entrepreneur, I was not willing to accept that. Although I had never made a phone before, we formed this dream:
“ 做全球最好的手机，只卖一半的价钱，让每个人都能买得起 ” 。 "Make the best phones in the world, sell them for half the price, and make them affordable to everyone."
一个从来没有做过手机的外行，一个从零开始的中关村小公司，要做全球最好的手机，谈何容易。 For an outsider who had never made a phone, and for a small Zhongguancun startup beginning from scratch, making the world's best phone was anything but easy.
如何实现这个看起来不靠谱的目标？ How could we achieve a goal that sounded so unrealistic?
我有一个“脑洞大开”的想法：这些巨头都是硬件公司，假如我们用互联网模式来做手机呢？ I had a wild idea: these giants were all hardware companies. What if we built phones using an internet model?
把软件、硬件和互联网融为一体，就可以另辟蹊径，“降维攻击”。我也的确找到了一条“捷径”：当时硬件最好的是摩托罗拉，软件最好的是微软，互联网最厉害的是谷歌，假如我能把这三家公司的精英凑在一起，就有机会炼成“铁人三项”！ By integrating software, hardware, and internet services, we could take a different path and attack from another dimension. I did find a shortcut of sorts: Motorola had the best hardware at the time, Microsoft had the best software, and Google was the strongest internet company. If I could bring together top people from all three, we might master our own "triathlon."
1.2 找人 1.2 Finding the Right People
我找的第一个人是林斌，当时他是谷歌中国研究院的副院长。 The first person I approached was Lin Bin, then vice president of the Google China Institute of Engineering.
当时赶巧，他正在考虑出来创业，做个在线音乐公司。我说，别做了，跟我一起干点大事。我在餐巾纸上画了这么一张图（“铁人三项”），他很快就答应了。这样，他成为小米第2号员工。 By coincidence, he was considering leaving to start an online music company. I told him, "Forget that. Come do something big with me." I drew the "triathlon" diagram on a napkin, and he quickly agreed. That made him Xiaomi's second employee.
这么顺利的挖角只是一个偶然。接着我连续找了十个谷歌工程师，一个都没有搞定，真让人绝望，直到第11个。他就是洪锋，谷歌非常出色的工程师。 Recruiting him so smoothly was a fluke. I then approached ten Google engineers in a row without convincing a single one. It was truly discouraging, until the eleventh. He was Hong Feng, an outstanding Google engineer.
一上来，洪锋就问了我三个问题。 Hong Feng opened by asking me three questions.
第一个问题，“你做过手机吗？”“没做过。”第二个问题，“你认识中移动老总王建宙吗？”“不认识。”第三个问题，“你认识郭台铭吗？”“郭台铭？我认识他，他不认识我。” His first question was, "Have you ever made a phone?" "No." His second was, "Do you know Wang Jianzhou, the head of China Mobile?" "No." His third was, "Do you know Terry Gou?" "Terry Gou? I know who he is, but he does not know me."
这三个问题下来，我估计没戏了，但出于礼貌，我还是坚持“尬聊”了很久。最后他做了一个总结：“这事听起来，不靠谱……不过，可以试试。”一瞬间，我长舒了一口气，终于搞定了！就像中了彩票。这是我搞定的第二个谷歌同学。 After those three questions, I thought I had no chance. Out of politeness, however, I kept the awkward conversation going for a long time. At last, he summed it up: "It sounds unreliable... but it might be worth a try." I instantly breathed a huge sigh of relief. I had finally won him over. It felt like winning the lottery. He was the second person I recruited from Google.
一个外行来做手机，大家凭什么相信你？我在面试牛人的时候，牛人也在面试我。 Why should anyone believe an outsider who wanted to make phones? While I was interviewing talented people, they were interviewing me as well.
在小米创办的第一年，我花了 80% 的时间在招人。 During Xiaomi's first year, I spent 80 percent of my time recruiting.
我记得印象最深的一个人，我两个月和他聊了超过十次，甚至有几次一聊就是十个小时。 The most memorable candidate was someone I spoke with more than ten times over two months, with several conversations lasting ten hours each.
有很多企业家和创业者请教我，如何找人。我也总听到有人抱怨，找不到人。这是一个非常普遍的问题。 Many business founders and entrepreneurs have asked me how to recruit people. I also constantly hear people complain that they cannot find the right talent. It is an extremely common problem.
找人肯定不是一件容易的事情，如果找不到人，其实只有一个原因，就是没有花足够的时间！ Recruiting is certainly not easy. If you cannot find the right people, there is really only one reason: you have not spent enough time on it.
我的建议是： My advice is this:
找人不是“三顾茅庐”，找人要“三十次顾茅庐”！只要有足够的决心，花足够的时间，可以组成一个很好的团队。 Recruiting does not call for three visits to the thatched cottage; it calls for thirty. With enough determination and enough time, you can build an excellent team.
02 02
乘风破浪 Riding the Wind and Breaking the Waves
2.1 MIUI 的故事 2.1 The Story of MIUI
4月6日，我们十来个人，一起喝了碗“小米粥”开始闹革命。 On April 6, a dozen or so of us shared a bowl of millet porridge and began our revolution.
不懂硬件，没关系，就先从软件开始，先干操作系统吧！ We did not understand hardware? No problem. We would start with software and build an operating system first.
没有自己的手机做研发，没关系，就先在别人家的手机上做吧。 We had no phone of our own for development? No problem. We would begin by developing for other companies' phones.
操作系统很复杂，没关系，先找一套开源系统，在开源系统的基础上干。 An operating system was highly complex? No problem. We would find an open source system and build on top of it.
那时安卓刚起步，我们就成了国内最早一批做安卓的。但操作系统毕竟是操作系统，工程量相当庞大，不是十来个人的小团队可以搞定的。 Android was just getting started, and we became one of the earliest teams in China to work on it. But an operating system was still an operating system: the engineering workload was enormous, far beyond what a small team of a dozen people could handle.
没关系，我们先把最常用的功能做好就够了。就是打电话、发短信、通信录，还有桌面。这是智能手机当时最重要的四个功能。一个极其复杂的系统工程，就被我们高度简化了。 No problem. We only needed to perfect the most commonly used features first: phone calls, text messages, contacts, and the home screen. These were the four most important smartphone functions at the time. In this way, we radically simplified an extraordinarily complex systems engineering project.
就这样，仅仅两个月时间，MIUI第一版就真的做好了。 And so, in just two months, the first version of MIUI was actually finished.
我们建了一个论坛，招募志愿者来“刷机”。让我们感动的是，居然有100位用户愿意冒着巨大的风险刷 MIUI，也就是我们熟悉的“100位梦想的赞助商。” We created a forum and recruited volunteers to flash the software onto their phones. To our great surprise and gratitude, one hundred users were willing to take the considerable risk of installing MIUI. They became the people we know as the "one hundred sponsors of our dream."
为了感谢这 100 位勇敢者，我们用他们的名字做成了启动界面。 To thank these one hundred brave users, we put their names on the startup screen.
2010年8月16日，MIUI第一版正式发布了。 On August 16, 2010, the first version of MIUI was officially released.
刚开始，只有100人，用户量少得惊人，但口碑超好。 At first there were only one hundred users, an astonishingly small number, but the reviews were excellent.
我们没有做任何推广，第二周翻了一番，200人，第三周再翻一番，400人，第四周再翻一番，800人。 We did no promotion at all. The number doubled to two hundred in the second week, doubled again to four hundred in the third, and doubled once more to eight hundred in the fourth.
MIUI真正火起来，是在发布一个月后。9月20日，在国际著名的技术论坛XDA上，有位大神热情推荐了MIUI。 MIUI truly took off a month after its release. On September 20, a prominent contributor on the internationally renowned technology forum XDA enthusiastically recommended it.
他是这样说的：“这是一个专业团队的作品，令人惊艳……有人听说过这个 ROM 吗？我这辈子从来没见过这么疯狂的 ROM……它运行起来又快又流畅，界面全部重新设计了，这太不可思议了。” He wrote: "This is the work of a professional team, and it is stunning... Has anyone heard of this ROM? I have never seen such a crazy ROM in my life... It runs fast and smoothly, and the entire interface has been redesigned. This is incredible."
看到这个评价，大家就知道，MIUI 第一版做到了什么水平。 That review tells you how good the first version of MIUI was.
一个中关村的小团队，用互联网方式，两个月做了一款手机操作系统，受到了非常高的赞誉。 这充分说明了：互联网的方法论非常厉害！ A small Zhongguancun team used an internet approach to build a mobile operating system in two months, and it received tremendous acclaim. This fully demonstrated the power of internet methodology.
从此，MIUI 在全球发烧友人群开始火起来了。后来，各个国家都有网友自发建立当地的米粉社区，制作当地语言包，适配各种机型等，形成了一个声势浩大的全球群众运动，从此播下了小米国际化的种子。这就是米粉文化的来源。 From then on, MIUI began gaining popularity among enthusiasts around the world. Users in many countries spontaneously formed local Mi Fan communities, created local language packs, and adapted MIUI to different phone models. It grew into a vast global grassroots movement and planted the seeds of Xiaomi's international expansion. That was the origin of Mi Fan culture.
我们就是用 “ 专注、极致、口碑、快 ” 互联网七字诀 来做MIUI的。 We built MIUI according to the seven-character internet formula: focus, perfection, reputation, and speed.
不到一年时间，MIUI 用户量就超过了 30 万 。 In less than a year, MIUI had more than 300,000 users.
2.2 做手机的故事 2.2 The Story of Making Phones
- 如何搞定夏普屏幕？ 我们费了九牛二虎之力，搞定了当时能找到的最好的硬件团队，主要来自摩托罗拉，兴高采烈开始做手机了。
- How did we secure Sharp displays? After tremendous effort, we assembled the best hardware team we could find, mainly from Motorola, and happily set out to make a phone.
结果一出门就碰“大钉子”，突然发现搞不定供应链。 The moment we got started, however, we hit a major obstacle: we suddenly discovered that we could not secure the supply chain.
我们要做最好的手机，当然要用最好的供应链。 比如屏幕，我们就想用夏普的，但人家根本不理我们。 If we wanted to make the best phones, of course we needed the best suppliers. For the display, for example, we wanted to use Sharp's, but Sharp would not even talk to us.
我这才知道，顶级供应链，不是一家创业公司花钱就可以搞得定。 Only then did I realize that a startup could not gain access to the top supply chain simply by offering money.
为了搞定这块心心念念的屏幕，我动员所有关系联系夏普，绕了一个巨大的圈子，通过金山的日本分公司，找到三井商社，再请三井商社高层出面，争取到了和夏普总部沟通的机会。时间定在3月26日。 To secure the display we wanted so badly, I mobilized every connection I had to reach Sharp. We took an enormous detour, going through Kingsoft's Japanese subsidiary to Mitsui, and then asking senior Mitsui executives to help us win an opportunity to speak with Sharp headquarters. The meeting was set for March 26.
这中间出了一件大事： 2011 年 3 月 11 日，日本地震，核电厂泄漏，全世界风声鹤唳。 Then something momentous happened: on March 11, 2011, Japan was struck by an earthquake and a nuclear power plant leaked radiation, alarming the entire world.
咋办？去还是不去？夏普总部在大阪，虽然核辐射的影响不大，毕竟是核辐射，大家还是很恐慌。 What should we do? Should we go or not? Sharp's headquarters was in Osaka, where the effects of the radiation were limited, but it was radiation all the same, and everyone was frightened.
能见到夏普高层的机会实在难得， 我们还是下决心飞大阪，最后我们三个创始人一起去的。 The opportunity to meet Sharp's senior executives was simply too rare. We resolved to fly to Osaka, and in the end three of us founders went together.
我们上了飞机，才发现整个机舱都只有我们三个人。到了夏普，整个大楼空空荡荡的，只有我们一批访客。就这样， 我们的诚意打动了夏普！ Only after boarding did we discover that we were the only three passengers in the entire cabin. When we reached Sharp, the whole building was deserted, and we were the only group of visitors. Our sincerity won Sharp over.
那天我们太紧张，从头到尾基本没拍照。我只找到一张照片，刘德在夏普楼下的留影。 We were so nervous that day that we hardly took any photographs. I found only one, showing Liu De outside the Sharp building.
- 1999 元是这么来的
- How We Arrived at RMB 1,999
大家都知道小米手机第一代定价1999元。大家不知道的是，我们原本的计划是1499元。1999元就已经“沸腾”，要是1499元，不会“炸裂”吗？ Everyone knows that the first Xiaomi phone was priced at RMB 1,999. What people do not know is that our original plan was RMB 1,499. The crowd was already electrified by RMB 1,999. Would RMB 1,499 not have blown the roof off?
我们规划的成本1500元，售价1499元，我们还很大胆预测能卖30万台。 We planned for a cost of RMB 1,500 and a selling price of RMB 1,499, and boldly predicted that we could sell 300,000 units.
但是，到了8月，团队跟我说了一个吓一跳的消息： 成本搞 “ 冒 ” 了，每台手机成本大约 2000 元，超了 500 元。 But in August, the team gave me a shocking piece of news: the costs had run over budget. Each phone would cost about RMB 2,000, RMB 500 more than planned.
主要原因是，我们找的都是优质供应商，能跟我们合作就不错了，价钱根本没法谈。 The main reason was that we had chosen high quality suppliers. We were fortunate they were willing to work with us at all, so there was no room to negotiate prices.
如果继续定价1499元，我们估计要亏了2亿。怎么办呢？ If we kept the price at RMB 1,499, we estimated that we would lose RMB 200 million. What could we do?
我去和股东们商量，他们劝我说，这就是你一个外行进来玩的门票。但这个门票实在太贵了，我有好几晚上没有睡着觉。 I discussed it with our shareholders. They told me that this was the price of admission for an outsider entering the business. But the ticket was far too expensive, and I could not sleep for several nights.
能不能把定价调高到 1999元？大家心里都没底，国产手机均价才700元，我们一上来就卖1999元，会不会翻车？不管了，我们只能豁出去试试！ Could we raise the price to RMB 1,999? None of us felt confident. The average domestic phone cost only RMB 700. If our very first phone sold for RMB 1,999, would it be a disaster? We had no choice but to take the plunge and try.
发布会定在2011年8月16日。发布会前一天，我们还在担心会不会搞砸了？会不会卖不出去？ 当天，我到现场，完全没有想到， 里三层外三层挤满了人，我自己根本挤不进去了。米粉实在太热情了。 The launch was scheduled for August 16, 2011. The day before, we were still wondering whether it would fail and whether the phones would sell. When I arrived at the venue that day, I was completely unprepared for what I saw: layer upon layer of people packed the place, and I could not even squeeze inside. The Mi Fans were incredibly enthusiastic.
最后还是打电话叫了四个同事，帮我挤进去的。还有5分钟开场，我刚坐下，阿黎跑到我旁边，说：“人实在太多了，再挤怕出事，我们马上开始吧？”这是小米第一场发布会，也是小米历史上唯一一次提前5分钟开始的发布会。 In the end, I called four colleagues to help push me through the crowd. With five minutes left before the scheduled start, I had just sat down when Ali ran over and said, "There are simply too many people. If more squeeze in, someone may get hurt. Shall we start right away?" This was Xiaomi's first product launch and the only one in its history to begin five minutes early.
在台上开始讲的时候，我心里还有点打鼓。最后，我紧张万分，公布了售价1999元。 Even when I began speaking onstage, I still felt uneasy. Finally, in a state of extreme nervousness, I announced the price of RMB 1,999.
现场长达半分钟的欢呼和尖叫，我悬着的心终于放下了，看来成了！ The audience cheered and screamed for a full thirty seconds. At last, the weight lifted from my heart. We had done it.
最近我们找到一个同事在现场用手机录的视频，有点模糊，大家可以看看。 Recently, we found a video that a colleague recorded on a phone at the venue. It is a little blurry, but let us take a look.
手机发布后，网友第一次就预定了30万台。 After the phone was launched, online customers reserved 300,000 units in the first round.
收到这个订单，我们既激动又烦恼，我们没有足够的资金，也没有足够的生产能力。 The orders left us both excited and troubled. We did not have enough money or enough production capacity.
我们当时是一个小公司，没有账期，需要提前打款才能生产。要一次生产30万台，那是一笔天文数字。这样，小米手机实在太火，我们又供应不上，很快就被贴上“饥饿营销”这个标签，真的非常冤。 We were a small company with no trade credit, so we had to pay in advance before production could begin. Producing 300,000 phones at once required an astronomical sum. Xiaomi phones were incredibly popular, but we could not supply enough. We were soon labeled practitioners of "hunger marketing," which was deeply unfair.
第一代手机，总计销售700多万台，这绝对是一个奇迹。 The first generation phone ultimately sold more than seven million units. It was nothing short of a miracle.
第一代红米不是真的第一代红米 The First Redmi Was Not Really the First Redmi
这时，政府主管部门给了我们一个新课题：小米手机这么火，能不能带动一下国内产业链？ At that point, the relevant government authorities gave us a new challenge: Xiaomi phones were so popular, so could we help drive the development of China's domestic supply chain?
我们还只是刚刚创办的小公司，这么重的压力，我们扛得住吗？不想那么多，干了再说。2012年初，我们就制定了“红米计划”。 We were still a newly founded small company. Could we carry such a heavy responsibility? We decided not to overthink it and to get moving. At the beginning of 2012, we formulated the "Redmi Plan."
“ 红米计划 ” 就是，优选国内产业链，做国民手机。 The Redmi Plan meant selecting the best of China's domestic supply chain to make a phone for everyone.
当时的国内产业链还不成熟，我们做的第一代产品，我非常不满意，我决定推倒重来。 The domestic supply chain was not yet mature. I was deeply dissatisfied with our first product and decided to scrap it and start over.
这下子4000万的研发费用打水飘了。 That meant writing off RMB 40 million in research and development costs.
大家见到的红米手机第一代，其实是我们研发的第二代，代号H2。 The phone everyone knows as the first Redmi was actually our second design, code-named H2.
2013年7月31日，红米手机正式发布。 On July 31, 2013, the Redmi phone was officially released.
当时，我们借用了金山软件的一间会议室，没有任何装修，只是做了一个背景板。 At the time, we borrowed a conference room from Kingsoft. There were no decorations at all, just a backdrop.
这是小米历史上最简陋的一次发布会。红米手机能量巨大，一发布，就引发业内地震。没想到，第二天连金山软件的股价涨了。 It was the simplest launch event in Xiaomi's history. Redmi carried tremendous force: as soon as it launched, it sent shockwaves through the industry. To our surprise, even Kingsoft's share price rose the next day.
第一代红米，热度远超过想象，我们就卖了 4460万台。这4000多万台智能手机，在2013年，有力带动了国内产业链的发展。 The first Redmi was far more popular than we had imagined, selling 44.6 million units. In 2013, those more than forty million smartphones gave a powerful boost to the development of China's domestic supply chain.
小米的手机业务当初巨大的成功，这背后是无数艰难的抉择： Behind the enormous early success of Xiaomi's phone business were countless difficult choices:
要不要冒着核辐射的风险去日本搞定夏普？ Should we risk exposure to radiation and travel to Japan to win over Sharp?
要不要把定价从 1499 改到 1999 ？ Should we raise the price from RMB 1,499 to RMB 1,999?
要不要干掉已经研发好的第一代红米，推倒重来？ Should we kill the first Redmi we had already developed and start all over again?
这每一个选择的背后，都是巨大的风险。 Every one of these choices involved enormous risk.
没有任何一个成功是不冒风险的。直面风险，豁出去干！ No success is ever achieved without taking risks. Face the risks head-on and give it everything you have.
2.3 全民学小米 2.3 Everyone Studies Xiaomi
小米火了，社会出现一个有意思的现象，很多人拼命学小米。 Once Xiaomi became successful, an interesting phenomenon appeared: people everywhere began studying Xiaomi intensely.
当时出现了很多互联网手机品牌。 Many internet phone brands emerged at the time.
以前我们不知道他们是如何学的，直到“小辣椒”创始人王晓雁加入了小米，在一场内部讨论会上，他讲了当初他是如何学的。一堆照葫芦画瓢、似是而非的模仿，让我们大家哄堂大笑。尽管只是学个形似，在当时，居然也很管用。 We did not know how they were copying us until Wang Xiaoyan, the founder of Little Pepper, joined Xiaomi. At an internal discussion, he described how he had studied us. His many superficial and sometimes wildly inaccurate imitations had everyone roaring with laughter. Yet even copying only the outward form proved surprisingly effective at the time.
2.4 生态链的故事 2.4 The Story of the Ecosystem
王晓雁是“自学”的，还有很多创业者、企业家亲自到小米来学习。 Wang Xiaoyan learned on his own, while many other founders and business leaders came to Xiaomi in person to study what we did.
我们也非常愿意把我们的经验公开，希望推动更多行业的变革。2014年我们启动了生态链计划，孵化更多的创业公司。 We were also very willing to share our experience publicly, hoping to promote change across more industries. In 2014, we launched our ecosystem program to incubate more startups.
仅仅六年时间，我们孵化了 100 多家生态链企业，做了上千种玲琅满目的优质产品。 In just six years, we incubated more than one hundred ecosystem companies and created over a thousand dazzling, high quality products.
我们是如何做的呢？我举一个例子： How did we do it? Let me give you an example.
当时，很多中国游客到日本疯狂抢购电饭煲，成了社会现象。我觉得不可思议，中国是世界工厂，怎么都做不好一个电饭煲。 At the time, Chinese tourists were rushing to Japan to buy rice cookers, turning it into a social phenomenon. I found this unbelievable. China was the factory of the world, so how could we fail to make a good rice cooker?
于是，我们决定孵化一家创业公司主攻高端电饭煲。研发了一年半时间，我们电饭煲成功发布，引起了很大轰动。 We therefore decided to incubate a startup focused on premium rice cookers. After a year and a half of development, our rice cooker was successfully launched and caused a sensation.
一家日本电视台特意买了几台，跟日本高端电饭煲一起做街头盲测，结果有点不可思议：6:4，我们胜出了！而我们产品定价仅仅相当于日本同类产品的五分之一。 后来，我们的电饭煲卖到了日本，非常受欢迎。 A Japanese television station specifically bought several units and conducted a street blind test against premium Japanese rice cookers. The result was astonishing: we won six to four. Yet our product cost only one fifth as much as comparable Japanese models. Later, our rice cookers were sold in Japan, where they became very popular.
03 03
峰回路转 An Unexpected Turnaround
3.1 关于董明珠 3.1 About Dong Mingzhu
那是一段阳光灿烂的日子。 Those were bright and glorious days.
回想起来，我们也干了不少蠢事，比如和董明珠打赌。 Looking back, we also did quite a few foolish things, such as making a bet with Dong Mingzhu.
2013年12月12日，我入选了央视年度经济人物，这是当时中国企业家能获得的最高荣誉。跟我一起入选的，还有格力的董明珠。 On December 12, 2013, I was named one of CCTV's Economic Figures of the Year, then the highest honor available to a Chinese entrepreneur. Dong Mingzhu of Gree was another recipient.
在颁奖典礼的后台，编导安排我和董大姐一起上场，并且撺掇我们把气氛弄得热闹一点。编导还特地说，前一年的颁奖晚会上，马云跟王健林打了一个赌，影响特别大。 Backstage at the awards ceremony, the director arranged for Sister Dong and me to appear together and encouraged us to make the atmosphere livelier. The director specifically mentioned that Jack Ma and Wang Jianlin had made a bet at the previous year's ceremony, creating a huge impact.
我瞬间就明白了他的想法： 格力代表中国传统制造业，有 30 年的历史，小米代表新经济，是一家成立才三年多的小公司，放到一起就特别有话题。 I immediately understood his idea. Gree represented China's traditional manufacturing sector and had thirty years of history. Xiaomi represented the new economy and was a small company just over three years old. Putting us together would make a great topic of conversation.
我跟董大姐说，要不咱俩也打个赌吧，赌一块钱，赌小米的营收五年时间能不能超过格力？我觉得这只是开个玩笑，活跃一下气氛。格力是一个巨无霸，营收1200多亿，我们小米营收才200个亿，只是人家的一个零头。董大姐想都没想就答应了。 I said to Sister Dong, "Why don't we make a bet too? Let us wager one yuan on whether Xiaomi's revenue can surpass Gree's within five years." I thought it was only a joke to liven things up. Gree was a giant with revenue of more than RMB 120 billion, while Xiaomi's revenue was only RMB 20 billion, a mere fraction of theirs. Sister Dong agreed without a moment's thought.
结果，一上场董大姐就说， 要赌就赌 10 个亿！ 那瞬间，我有点懵： 剧本可不是这样的！ 赌1块钱，是活跃一下气氛。赌10亿，太夸张了吧。 But the instant she stepped onstage, Sister Dong declared, "If we are going to bet, let us bet one billion yuan." I was stunned. That was not in the script. A one-yuan bet would liven up the atmosphere, but a billion yuan was outrageous.
果然，立刻成了社会话题，马上就有网友给我科普：“你们这是巨资赌博，涉嫌违法。”我知道这是一个玩笑，所有人也都觉得这是一个玩笑。但董大姐却当真了，各种场合隔三差五就关心一下我们。 Sure enough, it immediately became a national talking point. Online commenters quickly informed me, "This is gambling for an enormous sum and may be illegal." I knew it was a joke, and everyone else thought it was a joke too. Sister Dong, however, took it seriously and brought us up every so often on all sorts of occasions.
她这么关心我们，我可承受不了哪。大家觉得我应该咋办？ I could hardly bear all the attention she paid us. What do you think I was supposed to do?
之后，只要我和董大姐一起出现，媒体的朋友们就会从各种角度盯着拍。 After that, whenever Sister Dong and I appeared together, friends in the media would photograph us intently from every possible angle.
当然，这个画风，你想都想不到。 And, of course, you could never imagine how those pictures turned out.
全社会都这么认真，我们不得不认真了。 With the whole country taking it so seriously, we had to take it seriously too.
五年下来，小米从 200 多亿涨到了 1749 亿，涨了 8 倍 ，这已经是个奇迹，我非常满意。我们再看看格力，从1200亿涨到1980亿，涨了60%，作为一个传统制造企业，表现也非常杰出。 拿最后的结果一比，我们还是输了！ Over the five years, Xiaomi's revenue rose eightfold, from more than RMB 20 billion to RMB 174.9 billion. That was already a miracle, and I was extremely pleased. Now look at Gree: its revenue grew 60 percent, from RMB 120 billion to RMB 198 billion, an outstanding performance for a traditional manufacturer. But when the final results were compared, we still lost.
比较戏剧的是，结束打赌的第二年，小米就赢了。 The dramatic part is that Xiaomi overtook Gree the year after the bet ended.
不过，我每次想起来打赌这件事情，都后悔得不得了。我们为啥招惹董大姐，带来那么多烦恼？直到最近，我才想清楚：那个时候我们，信心爆棚，的确膨胀了。很快，小米就遭遇了非常多成长的烦恼。 Even so, whenever I remember that wager, I regret it terribly. Why did we provoke Sister Dong and bring ourselves so much trouble? Only recently did I finally understand: at the time, we were bursting with confidence and had indeed become overinflated. Xiaomi soon encountered a great many growing pains.
经过这次打赌，我对制造业的理解又加深了一步，同时也更了解格力了。格力的确是中国制造业的典范，值得我们认真学习！ That wager deepened my understanding of manufacturing and also taught me more about Gree. Gree truly is a model of Chinese manufacturing and deserves our earnest study.
3.2 陷入低谷 3.2 Falling into a Slump
2015年底，前期超高速成长，掩盖了非常多的问题，一下子全部爆发了出来。 By the end of 2015, the many problems concealed by our earlier hypergrowth suddenly erupted all at once.
手机行业，从来没有一家公司在销量下滑后，还能成功逆转的。 这时的小米处于生死存亡的关头。 In the phone industry, no company had ever managed to reverse a decline in sales. Xiaomi had reached a matter of life and death.
形势极其严峻，我不得不亲自接管了手机部。 The situation was extremely grave, and I had no choice but to take personal charge of the phone division.
那段时间，苦不堪言。我经常早上9点上班，到了凌晨一两点，还在开会。有一天下班的时候，我数了数，一天下来，我居然开了23个会，让人无法置信。 That period was agonizing. I often started work at nine in the morning and was still in meetings at one or two the next morning. One day, as I left work, I counted them up and found that I had attended twenty-three meetings in a single day. It was unbelievable.
3.3 MIX 的故事 3.3 The Story of MIX
2016年10月25日，小米MIX发布，当MIX第一次点亮的瞬间，全面屏震惊了所有人。 Xiaomi MIX was launched on October 25, 2016. The instant MIX's screen lit up for the first time, its full-screen display astonished everyone.
世界三大设计博物馆也收藏了小米MIX。 Xiaomi MIX was also collected by three of the world's leading design museums.
芬兰国家设计博物馆馆长评价说：“小米MIX指明了未来智能手机的发展方向。” The director of Design Museum Finland said, "Xiaomi MIX points the way toward the future of smartphones."
全面屏时代，由小米拉开帷幕。 MIX发布成为了小米局势逆转的第一声号角。 Xiaomi ushered in the era of full-screen phones. The release of MIX sounded the first call of Xiaomi's turnaround.
MIX源自2014年初小米几个工程师的闲聊：“未来的手机是什么样的？” MIX grew out of a casual conversation among several Xiaomi engineers in early 2014: "What will the phones of the future look like?"
经过反复讨论，大家取得了一致的结论：手机正面全是屏幕。这个想法在当时可谓石破天惊。大家找我商量，我同意直接立项： 这是了不起的想法，不要考虑量产性，不要考虑时间和投入，做出来为止。 After repeated discussion, everyone reached the same conclusion: the entire front of the phone would be a screen. The idea was revolutionary at the time. They came to discuss it with me, and I approved the project immediately: this was a remarkable idea. Do not worry about mass production, time, or investment. Keep going until it is made.
MIX 的成功源于小米内部浓郁的工程师文化。 工程师是小米最重要的资产，为了让工程师创新和探索的火炬越烧越亮，我们设置了小米技术奖。这是小米内部的最高奖项，奖励突破性贡献的技术小组，奖金是价值一百万美元的股票。 MIX succeeded because of Xiaomi's strong internal engineering culture. Engineers are Xiaomi's most important asset. To keep the torch of engineering innovation and exploration burning ever brighter, we established the Xiaomi Technology Award. It is Xiaomi's highest internal honor, recognizing technical teams that make breakthrough contributions with stock worth one million US dollars.
在这里我替小米的研发团队打一个招聘广告：只要你热爱技术，只要你技术过硬，欢迎你到小米来实现自己的梦想。 Let me take this opportunity to advertise for Xiaomi's research and development team. If you love technology and have strong technical skills, you are welcome to come to Xiaomi and realize your dreams.
3.4 关于质量 3.4 About Quality
性价比是我们最有力的武器，也是我们最脆弱的软肋。 Value for money is our most powerful weapon, but it is also our most vulnerable weakness.
中国老百姓有个根深蒂固的观念就是“便宜没好货”，这让我们非常容易被误解，竞争对手也非常容易抹黑我们。小米如何在未来漫长的征程中立于不败呢？我们必须要拿出世界品质的好产品！ Chinese consumers hold a deeply rooted belief that cheap products cannot be good. That makes Xiaomi easy to misunderstand and gives competitors an easy way to smear us. How can Xiaomi remain invincible over the long journey ahead? We must create excellent products with world-class quality.
质量的提升是个漫长、艰巨又枯燥的过程，细节我不讲了。 Improving quality is a long, arduous, and tedious process, so I will not go into the details.
一分耕耘一份收获。 2018 年小米获得了 “ 中国质量协会质量技术奖 ” 一等奖， 2019 年我自己还获得了 “ 中国年度质量人物 ” 的殊荣。 Hard work brings rewards. In 2018, Xiaomi won first prize in the China Association for Quality's Quality Technology Awards. In 2019, I was also honored as China's Quality Professional of the Year.
努力补课的小米从2017年Q2开始了神奇的逆转，重新恢复高速成长。 After working hard to make up its shortcomings, Xiaomi began a remarkable turnaround in the second quarter of 2017 and returned to rapid growth.
04 04
国际风云 The Changing International Landscape
4.1 10 亿库存 4.1 One Billion Yuan in Inventory
小米很早就开始了国际化，我给大家说说我们国际化的故事。 Xiaomi began expanding internationally very early. Let me tell you the story of that expansion.
2014第三季度，小米手机在中国登顶，仅仅靠中国市场的出货量，就在全球排到第三了。那个时候，投资者都非常看好小米，但提了一个非常尖锐的问题： 小米模式能不能在全球复制？ 2014年6月，我们进入了印度市场，一路势如破竹，很快就成为了最耀眼的明星。 In the third quarter of 2014, Xiaomi phones reached number one in China. Shipments in China alone made us the world's third-largest phone maker. Investors were highly optimistic about Xiaomi at the time, but they raised a very pointed question: could the Xiaomi model be replicated around the world? We entered the Indian market in June 2014, advanced at tremendous speed, and quickly became its brightest new star.
时间不长，我们很快遇到了麻烦。2014年7月，我们发布了小米4，在中国卖得非常好，一直供不应求。大家还记得“奥氏体304”、“一块钢板的艺术之旅”吗？ Before long, we ran into trouble. We launched Mi 4 in July 2014, and it sold extremely well in China, with demand constantly exceeding supply. Do you still remember "austenitic 304 stainless steel" and "the artistic journey of a steel plate"?
刚组建的印度团队非常乐观，说服我特批了50万台。2015年1月，这款旗舰手机在印度发布了。但谁也没有想到，居然卖不动。 Our newly formed team in India was extremely optimistic and persuaded me to give special approval for 500,000 units. The flagship phone was launched in India in January 2015. No one expected that it simply would not sell.
事后反复复盘：我们刚进入，品牌和渠道都还没有准备好，就直接定了50万台旗舰机，这太吓人了。 Repeated reviews afterward made the problem clear: we had just entered the market, with neither our brand nor our channels ready, yet we had ordered 500,000 flagship phones. It was terrifying.
高达10亿库存，这对刚起步的印度业务来说，是个灭顶之灾！ Inventory worth one billion yuan was a devastating blow to our fledgling Indian business.
我一听到这个消息，有点愣住了！运回国内？但那是3G版本的小米4，国内市场已经完全是4G手机的天下，咋办？ I was stunned when I heard the news. Could we ship the phones back to China? But they were the 3G version of Mi 4, and China's market already belonged entirely to 4G phones. What could we do?
我们火速组建了一支 “ 救火队 ” ，到全球去找 3G 市场去消化。 刚开始，这个团队只有3个人，从东南亚到南美，从欧洲到中东，全球跑了五六十个国家。 We rapidly assembled a firefighting team to search the world for 3G markets that could absorb the inventory. The team began with only three people and traveled through fifty or sixty countries, from Southeast Asia to South America and from Europe to the Middle East.
当时小米在海外知名度还没现在那么高，吃了无数的闭门羹后，我们的同事终于打开了一条路。 有三类合作伙伴选择了我们：卖石油、卖天然气的贸易商想转行进入手机行业；卖笔记本电脑，现在想卖手机的；还有一批二线代理商，想在我们身上赌一把。就是这群伙伴和我们一起，杀入了全球手机市场。 Xiaomi was not as well known overseas then as it is today. After having countless doors slammed in their faces, our colleagues finally opened a path. Three kinds of partners chose to work with us: oil and natural gas traders who wanted to enter the phone business, computer sellers who now wanted to sell phones, and second-tier distributors willing to take a chance on us. Together with this group of partners, we fought our way into the global phone market.
总之，死磕了一年多，这要命的10亿库存，虽然损失惨重，但基本消化了。 After more than a year of relentless effort, we finally cleared most of that crushing one-billion-yuan inventory, though at a severe loss.
塞翁失马，焉知祸福。这次救火行动带来一个意想不到的回报：开拓出来的渠道成了国际业务的先遣队，大大提速了我们国际化的进度。 Misfortune may be a blessing in disguise. That firefighting operation brought an unexpected reward: the channels it opened became the advance guard of our international business and greatly accelerated our global expansion.
4.2 R U OK 4.2 R U OK
国际化的路上，有坎坷，也有欢乐。比如，R U OK。 The road to international expansion had its setbacks, but it also brought moments of joy. One example was "R U OK."
2015年我们在印度举办的一个发布会，来了很多米粉，热闹的不得了。 At a launch event we held in India in 2015, a large crowd of Mi Fans created an incredibly lively atmosphere.
我们同事临时安排我，出场打个招呼，一激动，脱口而出说了一句， “R U OK ？ ” My colleagues made a last-minute arrangement for me to come out and say hello. In my excitement, I blurted out, "R U OK?"
现场气氛一下就炸裂了。 The crowd instantly erupted.
没想到，这个视频传回国内，立马上了热搜。 To my surprise, the video made its way back to China and immediately became a trending topic.
B站上有位UP主还做了个鬼畜视频， 让我成了 B 站的知名歌手。 A creator on Bilibili even made an autotuned remix, turning me into a famous singer on the platform.
我们的市场部同事一开始还有点紧张，但我觉得没啥，大家开心就好。 Our marketing colleagues were a little nervous at first, but I thought it was fine. As long as everyone was happy.
这件事情还是给我带来了不少烦恼，作为武大的杰出校友，从此以后，我要到处解释：武汉大学还是正规大学，是我自己英语没学好，不是武大没教好。 The episode did cause me quite a bit of trouble. As a distinguished alumnus of Wuhan University, I have had to explain everywhere ever since that Wuhan University is a perfectly legitimate university. I was the one who failed to learn English well; it was not Wuhan University that failed to teach me.
现在，小米进入了全球90多个国家和地区，手机业务在50个国家和地区中位居前5。最近两年主攻欧洲市场，今年刚刚传来喜讯： 我们在欧洲已经排到第三了，甚至，西班牙已经登顶，法国排到第二！ Today, Xiaomi operates in more than ninety countries and regions, and its phone business ranks among the top five in fifty of them. We have focused on Europe over the past two years, and this year we received wonderful news: we now rank third in Europe. We have even reached number one in Spain and number two in France.
经历过这一系起伏，就会明白： After experiencing all these ups and downs, you come to understand:
成功往往不是规划出来的，危机是你想不到的机会。 Success is often not something you can plan, and a crisis can be an opportunity you never imagined.
05 05
高光时刻 Defining Moments
5.1 三个难忘的高光时刻 5.1 Three Unforgettable Defining Moments
- 上市
- Going Public
创业十年之际，有三个难忘的高光时刻。 As we mark ten years of entrepreneurship, three unforgettable defining moments stand out.
第一当然是上市。 The first, of course, was going public.
在整个上市过程中，最难忘的就是 5% 那件事。 The most memorable part of the entire listing process was the matter of five percent.
小米IPO前夕，2018年4月25日，我在武汉大学办了一场发布会，宣布了一项董事会决议： 小米硬件综合净利率永远不超过 5% ，如有超出的部分，将超出部分全部返还给用户。 On April 25, 2018, shortly before Xiaomi's initial public offering, I held a launch event at Wuhan University and announced a board resolution: Xiaomi's overall net profit margin on hardware would never exceed five percent. If it ever did, the amount above five percent would be returned in full to our users.
一个公司马上就要上市了，不好好路演“画大饼”，反而卡自己的利润空间，是不是有毛病呢？ A company was about to go public, yet instead of selling investors a grand vision on its roadshow, it was limiting its own profit margin. Had we lost our minds?
小米上市后，变成了一家公众公司，资本一定会逼着小米创造“超额”的利润。我自信能扛住这样的压力，但我特别担心：如果有一天我不做 CEO 了，小米管理层还能不能继续坚持做“感动人心、价格厚道”的好产品呢？ After Xiaomi went public, it became a public company, and capital markets would inevitably pressure it to generate excess profits. I was confident that I could withstand such pressure. But I was especially worried about one question: if one day I were no longer CEO, would Xiaomi's management still insist on making excellent products that move people's hearts and are honestly priced?
想来想去，只有一个办法：那就是以法律文件的形式，把这一使命固化下来，永久限制硬件净利率。我把这个想法和团队一说，一起奋斗的兄弟们都特别支持。 After thinking it through, I saw only one solution: enshrine the mission in a legal document and permanently limit the net profit margin on hardware. When I presented the idea to the team, the colleagues who had fought alongside me gave it their full support.
但跟股东一提就炸锅了，有各种担心，尤其担心对股价有影响。有人说，“你们是不是疯了，还想不想上市”。有人说，“当初你们可不是这么说的，早知道如此，我就不投了”。还有人说，“来不及了，别折腾了”。 But when I raised it with our shareholders, the room exploded with concern, especially about its effect on the share price. One person said, "Are you out of your minds? Do you still want to go public?" Another said, "This is not what you told us at the beginning. If I had known, I would never have invested." Still another said, "It is too late. Stop making trouble."
我们开了好多次紧急电话会，中间有几次都要聊不下去。我对他们说，“ 优秀的公司赚取利润，伟大的公司赢得人心！如果你们同意，你们拥有的将是一家注定伟大的公司！ ” We held many emergency conference calls, and several times the discussions nearly broke down. I told them, "Excellent companies earn profits; great companies win people's hearts. If you agree, what you own will be a company destined for greatness."
就这样，一锤定音，股东们同意了。 That settled it. The shareholders agreed.
当我们公布了这项决议，我的朋友圈被“5%”刷屏了。 When we announced the resolution, my social media feed was flooded with "5%."
我们收到了非常多的赞誉，也有不少嘲讽和质疑，但这些已经不重要了。 We received tremendous praise along with plenty of mockery and doubt, but none of that mattered anymore.
- 北漂买房
- Buying a Home in Beijing
第二件难忘的事情就是搬家，我们搬到自己的科技园。 The second unforgettable event was our move into a technology park of our own.
去年7月，小米科技园正式开园，我们第一次拥有了自己的家，心情无比激动。在我们眼里，这个园区漂亮极了，美轮美奂，我们亲切地称之为“清河三里屯”。 Xiaomi Science and Technology Park officially opened last July, giving us our own home for the first time. We were tremendously excited. To us, the campus was magnificent, and we affectionately called it "Qinghe Sanlitun."
我专门发了一条微博。 I wrote a special post on Weibo.
内容是这样的：“北漂，奋斗九年多，终于买房了！8栋楼，34万平方米，52亿造价”。 It said: "After drifting in Beijing and working hard for more than nine years, we have finally bought a home: eight buildings, 340,000 square meters, and a construction cost of RMB 5.2 billion."
这条微博马上就火了，阅读量高达3300万。看来，每个北漂心里，都有一个买房的梦！ The post immediately went viral and received as many as thirty-three million views. It seems that everyone who has moved to Beijing in pursuit of a dream longs to own a home.
让我万万没想到的是，房产中介居然比我还激动，也在到处转发，说这是“最励志的北漂故事”。 What I never expected was that real estate agents would be even more excited than I was. They reposted it everywhere, calling it "the most inspiring story of a migrant in Beijing."
- 入选500强
- Joining the Fortune Global 500
接着我们入选了世界500强。 Next, we entered the Fortune Global 500.
大家可以看一下，这是过去10年小米营收的变化，一条多么优美和昂扬向上的曲线。 Take a look at the change in Xiaomi's revenue over the past ten years. What a beautiful, soaring curve.
就是因为这样的成绩单，我们入选世界 500 强，排名 468 名。 It was this record that earned us a place in the Fortune Global 500, where we ranked 468th.
之前我也没觉得有啥，但真的入选了，还是有点小激动。 I had not thought it was such a big deal before, but when we actually made the list, I was still a little excited.
我在写全员信时，有同事建议咱们要不谦虚点，装着不在意。 While I was writing a letter to all our employees, a colleague suggested that perhaps we should be modest and pretend not to care.
我说，“这次咱们就别装了，我大学一毕业就开始创业，特别羡慕林斌他们有机会在500强上班，现在好不容易把自己公司搞成了世界500强，终于可以在500强上班了。我们一定得好好‘嘚瑟’一下。” I said, "Let us not pretend this time. I began building businesses as soon as I graduated from university, and I was always envious that Lin Bin and the others had the chance to work at Fortune Global 500 companies. Now, after all this effort, I have finally turned my own company into one of the Fortune Global 500 and can at last work for one myself. We absolutely have to show off a little."
就在昨天，小米再次入选了世界 500 强。 Just yesterday, Xiaomi was named to the Fortune Global 500 again.
这一切要感谢这个伟大的时代，还有所有持续奋斗的小米同学们。 We owe all of this to this great era and to every Xiaomi colleague who has kept working and striving.
过去，小米一直被拿来与老牌500强苹果、华为和三星来比较，的确有差距。 In the past, Xiaomi was constantly compared with long-established Fortune Global 500 companies such as Apple, Huawei, and Samsung. There was indeed a gap.
但小米还只是一个10岁的少年，如果用发展的眼光来看，你会发现小米还是有非常多出色的地方，比如：BCG 2020年全球创新50强，5家中国公司入选。华为、阿里巴巴、腾讯、京东和小米入选。 But Xiaomi is only a ten-year-old adolescent. If you view us in terms of development, you will find that Xiaomi already has many outstanding qualities. For example, five Chinese companies appeared in BCG's 2020 list of the world's fifty most innovative companies: Huawei, Alibaba, Tencent, JD.com, and Xiaomi.
德温特 2020年全球创新百强榜。仅仅3家中国公司入选，分别是华为、小米和腾讯。 Only three Chinese companies appeared in Derwent's Top 100 Global Innovators 2020: Huawei, Xiaomi, and Tencent.
BrandZ 2020年全球品牌百强榜。这次有17家中国品牌入选，小米也在其中，排名81位。 Seventeen Chinese brands appeared in the BrandZ Top 100 Most Valuable Global Brands 2020, including Xiaomi at number eighty-one.
这三个全球权威的榜单，充分说明了小米在创新和品牌方面取得的了不起的成绩。 These three authoritative global rankings fully demonstrate Xiaomi's remarkable achievements in innovation and brand building.
当然，今天的小米，可能离各位的期望，还有一些距离，但未来成长的速度注定会超过大家的想象。 Of course, Xiaomi today may still fall somewhat short of your expectations, but the speed of its future growth is certain to surpass your imagination.
5.2 这十年，小米改变了什么？ 5.2 What Has Xiaomi Changed in These Ten Years?
小米的十年，就是移动互联网的十年。 和这个伟大的时代同行，是我们最大的荣幸。 Xiaomi's ten years have also been the ten years of the mobile internet. It has been our greatest honor to move forward alongside this extraordinary era.
当我们回首过去十年时，让我们真正自豪的是什么？ When we look back on the past decade, what are we truly proud of?
首先，我们和所有同行一起，普及了智能手机，推动了移动互联网的发展。 First, together with all our peers, we helped make smartphones widely accessible and advanced the growth of the mobile internet.
滴滴的创始人程维曾经说：中国移动互联网的创业者可能都要感谢小米，因为小米有力推动了移动互联网的普及。美团、滴滴、字节跳动、快手等等，今天你耳熟能详的新一代互联网头部企业，都得益于移动互联网的发展。 Cheng Wei, the founder of Didi, once said that China's mobile internet entrepreneurs may all owe Xiaomi their thanks, because Xiaomi powerfully accelerated the spread of the mobile internet. Meituan, Didi, ByteDance, Kuaishou, and the other leading internet companies of a new generation that are now household names all benefited from its development.
第二，我们和志同道合的创业者一起，改变了不少行业，也成就了不少创业者。 Second, together with like-minded entrepreneurs, we transformed many industries and helped many founders succeed.
2015年初，小米生态链投资了昌敬。一个刚刚从大公司出来创业的小伙子。谁也没有想到，只用了5年，石头科技就成为了扫地机器人行业的领导者，今年2月成功在科创板上市，市值高达400亿。小米生态模式带动了100多个行业的变革，成就了一大批像昌敬这样的创业者。 In early 2015, Xiaomi's ecosystem program invested in Chang Jing, a young man who had just left a large company to start a business. No one imagined that in only five years, Roborock would become a leader in the robotic vacuum cleaner industry. It successfully listed on the STAR Market this February with a market value as high as RMB 40 billion. Xiaomi's ecosystem model has helped transform more than one hundred industries and enabled a large group of entrepreneurs like Chang Jing to thrive.
除此之外，小米甚至还改变了一些人的人生。 Beyond that, Xiaomi has even changed some people's lives.
Ellyana （艾莉娅娜）住在印度尼西亚的巴淡岛，她是三个孩子的妈妈。几年多前丈夫去世后，家里没有经济来源，生活陷入了困境。 Ellyana lives on Batam Island in Indonesia and is the mother of three children. After her husband died several years ago, the family lost its source of income and fell into hardship.
三年前，小米在印尼设立了生产线。她在小米印尼工厂找到工作，生活发生了巨大变化。有了这份工作，她可以养活一家人，而且还学了很多知识，交了很多朋友，在村子里的地位也大大提升。 Three years ago, Xiaomi established a production line in Indonesia. She found a job at Xiaomi's Indonesian factory, and her life changed dramatically. With the job, she could support her family. She also learned a great deal, made many friends, and gained much greater standing in her village.
印尼小米产线上 90% 的员工都是女性，我们的事业帮助她们从此改变了自己的人生。 Women make up 90 percent of the employees on Xiaomi's production lines in Indonesia. Our enterprise has helped them change their lives.
5.3 小米传 5.3 The Xiaomi Biography
以上就是我为大家解答的第一个问题，“小米从哪里来”。 That is my answer to the first question: "Where did Xiaomi come from?"
当然，这十年有太多精彩故事，一场演讲肯定说不完。 Of course, ten years contain far too many wonderful stories for a single speech.
知名传记作家范海涛，撰写了首部官方授权的小米传记。她从前年年底开始，对小米团队做了大量的采访，先后采访了100多人，历时一年半时间。 这本书的书名，就叫 《一往无前》 。 The renowned biographer Fan Haitao has written the first officially authorized biography of Xiaomi. Beginning at the end of the year before last, she conducted extensive interviews with the Xiaomi team, speaking with more than one hundred people over a year and a half. The book is titled Forward Without Hesitation.
感谢范海涛老师，也同样感谢中信出版社做的大量工作。演讲结束后，这本书就会马上在全网首发。要想了解小米更多故事，推荐大家买一本来看看，36万字，内容非常翔实。 十岁的小米，正在一步一步长大。 My thanks to Ms. Fan Haitao, and also to CITIC Press for all its work. The book will be released across all channels immediately after this speech. If you would like to learn more stories about Xiaomi, I recommend buying a copy. At 360,000 Chinese characters, it is extremely detailed. Ten-year-old Xiaomi is growing up one step at a time.
今年的研发预算就高达 100 亿元 。 Our research and development budget for this year alone is as high as RMB 10 billion.
正是因为永不止步的创新精神，高达100亿的研发投入，小米永远有更多更酷的产品诞生。 It is precisely because of this unending spirit of innovation and our RMB 10 billion investment in research and development that Xiaomi will always bring forth more and cooler products.
那么，小米人眼中的小米十年又是什么样的呢？ So what do Xiaomi's own people think of its first ten years?
雷总表达了三个愿望： Mr. Lei expressed three wishes:
“第一个愿望，是小米变成全球最知名的品牌之一。无论我们到哪个国家， 大家都知道Xiaomi的发音怎么读。 第二个愿望是，不会再有人说雷总是劳模了，因为这个舞台属于小米的年轻人。 "My first wish is for Xiaomi to become one of the best-known brands in the world, so that wherever we go, people in every country will know how to pronounce Xiaomi. My second wish is that no one will call Mr. Lei a model worker anymore, because this stage belongs to Xiaomi's young people.
第三点是，又有一大群了不起的创业公司诞生了，甚至长大了。他们在他们成功的时候说他们受了小米创业故事的激励。我相信小米会走到我们梦想未曾抵达的高度。” My third wish is that another large group of remarkable startups will be born and grow up. When they succeed, they will say that Xiaomi's entrepreneurial story inspired them. I believe Xiaomi will reach heights our dreams have never yet touched."
另外，今天我们还精心准备了几款10周年代表作献给大家。 In addition, we have carefully prepared several representative tenth-anniversary products for you today.
06 06
新品发布 New Product Launches
① 小米 10 至尊纪念版 ¥5299 起
- Mi 10 Ultra, starting at RMB 5,299
诸多首发科技和革新特性融于一身，以镜面、透明、玻璃经典材料元素为载体，通过行业最顶级工艺呈现小米杰出的技术造诣。 It brings together numerous debut technologies and innovative features. Using classic material elements such as mirrored surfaces, transparency, and glass, it demonstrates Xiaomi's outstanding technical mastery through the industry's most advanced craftsmanship.
② Redmi K30 至尊纪念版 ¥1999 起 2. Redmi K30 Ultra, starting at RMB 1,999
延续Redmi K系旗舰血统，天玑1000+旗舰芯片，将5G连接和强大性能归于一芯；加上120Hz超高刷新率、立体声双扬声器，用硬核实力重塑旗舰标准。 It carries on the flagship heritage of Redmi's K series. The flagship Dimensity 1000+ chip combines 5G connectivity and formidable performance in a single processor. Together with a 120 Hz ultra-high refresh rate and dual stereo speakers, its uncompromising capabilities redefine the flagship standard.
③ 小米透明电视 小米电视大师系列 ¥49999 3. Mi TV LUX Transparent Edition, Master Series, RMB 49,999
小米透明电视是全球首款量产透明OLED电视。将之前只存在于科幻电影中的产品实现量产，是小米对未来电视终极形态的探索之作。 The Mi Transparent TV is the world's first mass-produced transparent OLED television. By bringing into mass production a product that previously existed only in science fiction films, Xiaomi is exploring the ultimate future form of television.
④ 九号卡丁车 Pro 兰博基尼汽车定制版 ¥9999 4. Ninebot GoKart Pro Lamborghini Edition, RMB 9,999
做米粉心中最酷的公司始终是小米的使命，九号卡丁车Pro兰博基尼汽车定制版是继小米将极客专属的平衡车平民化后，又一款献礼米粉的潮酷玩具。 Xiaomi's mission has always been to become the coolest company in the hearts of Mi Fans. After Xiaomi made self-balancing scooters, once reserved for technology enthusiasts, accessible to ordinary consumers, the Ninebot GoKart Pro Lamborghini Edition is another fashionable and exciting toy created for Mi Fans.
⑤ 还有以下几款新品 5. And Several Other New Products
07 07
小米是谁？ Who Is Xiaomi?
小米为什么而奋斗？ What Does Xiaomi Strive For?
小米永不更改的三大铁律 Xiaomi's Three Unchanging Principles
今天的演讲，到这里已接近尾声。 Today's speech is now drawing to a close.
今天，我们不仅仅是在发布产品，更是在发表小米面向下一个十年的宣言。 Today, we are doing more than launching products. We are also issuing Xiaomi's declaration for the next decade.
“小米从哪里来，又将往哪里去”，答案其实就在我刚刚发布的几款作品中。 The answer to "Where did Xiaomi come from, and where is it going?" can be found in the products I have just launched.
① 小米10至尊版
- Mi 10 Ultra
大家可以数数有多少项黑科技，120倍变焦，DxO全球第一，120W秒充，50W无线秒充，等等。正是因为一系列黑科技加持，小米才有勇气和实力，角逐高端手机市场。 Count how many cutting-edge technologies it contains: 120x zoom, the world's top DxOMark rating, 120-watt ultra-fast charging, 50-watt wireless ultra-fast charging, and much more. It is this series of advanced technologies that gives Xiaomi the courage and strength to compete in the premium phone market.
技术为本，在攀登技术的高峰路上永不止步。 Technology is our foundation, and we will never stop climbing toward its summit.
这就是未来十年小米死磕硬核科技的态度。 That is Xiaomi's attitude toward mastering hard technology over the next ten years.
米粉们关心的澎湃芯片，请大家放心，我们还在持续研发。 To the Mi Fans who care about our Surge chips: please rest assured that we are continuing our research and development.
② K30 至尊版 2. Redmi K30 Ultra
用一款“无槽点、无遗憾”的旗舰手机，重回1999元，致敬“为发烧而生”，致敬我们和米粉共同的十年。 With a flagship phone that leaves "nothing to criticize and nothing to regret," we return to RMB 1,999. It is a tribute to being "born for enthusiasts" and to the ten years that Mi Fans and we have shared.
性价比为纲，性价比是我们和用户交朋友最大的诚意，性价比是我们核心战略。 Value for money is our guiding principle. It is the greatest sincerity we can show in making friends with our users, and it is our core strategy.
无论是大众产品，还是高端产品，我们都会永远坚持性价比，让所有用户可以闭着眼睛买。 Whether a product is for the mass market or the premium market, we will always uphold value for money so that every user can buy with complete confidence.
③ 小米透明电视 3. Mi Transparent TV
是全球第一款量产的透明电视，把不可能变成可能，这个产品够酷吗？ It is the world's first mass-produced transparent television, turning the impossible into reality. Is this product cool enough?
坚持做最酷的产品，才是小米永恒的追求。做用户心中最酷的公司，这就是小米的愿景。 Continuing to make the coolest products is Xiaomi's eternal pursuit. Becoming the coolest company in our users' hearts is Xiaomi's vision.
我们是一群工程师，做最酷的产品，才是我们对这个世界的爱，才是我们的本分。 We are a group of engineers. Making the coolest products is how we express our love for this world, and it is our proper calling.
这三个“超大杯”，代表的是小米永不更改的三大铁律：“技术为本、性价比为纲、做最酷的产品”，我们将始终坚持这三大铁律。 These three "Ultra" products represent Xiaomi's three unchanging principles: technology is our foundation, value for money is our guiding principle, and we make the coolest products. We will always uphold these three principles.
面向未来的发展策略 Our Strategy for Future Development
今天我们讲了非常多过去十年的成绩，我们的确非常自豪。 Today, we have spoken at length about our achievements over the past ten years, and we are indeed extremely proud.
但我们也非常清楚，今天我们面临非常复杂的国际环境，同时面对极其激烈的竞争环境。下一步，我们该怎么办？ But we also understand very clearly that we now face an extraordinarily complex international environment as well as extremely intense competition. What should we do next?
要想固守今天的成绩，躺着过去的业绩上过日子，毫不疑问，守不住。 If we try to defend today's achievements and live comfortably off our past performance, there is no doubt that we will lose them.
要想继续不管不顾、猛冲猛打、粗放成长，毫不疑问，这条路也走不通。这就是我们今天面临的复杂局面。 If we continue charging ahead recklessly and pursuing extensive growth without regard for the consequences, there is no doubt that this path will fail as well. That is the complex situation we face today.
今天，我们的策略有三条： Today, our strategy has three parts:
① 重新创业
- Start Up Again
今天的局面，我们还是需要拿出重新创业的热情，豁出去干！ In today's circumstances, we must once again summon the passion of a startup and give it everything we have.
大胆启用创业型人才，大胆使用创业型的激励，大胆把握新的战略机遇…… We must boldly appoint entrepreneurial talent, boldly use entrepreneurial incentives, and boldly seize new strategic opportunities...
具体细节我就不展开说了。 I will not go into the specific details here.
行胜于言，未来这段时间，我们做给大家看。 Actions speak louder than words. Over the coming period, we will show everyone what we can do.
② 互联网 + 制造 2. Internet Plus Manufacturing
我们信仰互联网，我们相信互联网的方法论，我们会坚持用互联网赋能制造业。 We believe in the internet and in internet methodology. We will continue using the internet to empower manufacturing.
在继续和代工厂真诚合作的基础上，我们会深度参与制造业。我们已经自研大量高端装备，并已设计完成了全自动化的高端手机生产线。 While continuing to cooperate sincerely with contract manufacturers, we will become deeply involved in manufacturing ourselves. We have independently developed a large amount of advanced equipment and completed the design of a fully automated production line for premium phones.
小米产业基金已投资了超过70家半导体和智能制造的公司。 The Xiaomi Industry Investment Fund has invested in more than seventy semiconductor and smart manufacturing companies.
这就是小米未来要做的“制造的制造”。 This is what Xiaomi intends to do in the future: manufacture the means of manufacturing.
③ 行稳致远 3. Steady Progress for the Long Term
所有事情，我们都会用十年的长度来看。做长期有价值的事情，和时间做朋友。同时，战略上稳打稳扎，不要冒进。 We will view everything on a ten-year horizon. We will do things that create long-term value and make time our friend. At the same time, we will advance steadily in strategy and avoid reckless moves.
我相信： I believe:
下一个十年，创新之火将会照亮每个疯狂的想法，小米将成为工程师向往的圣地。 In the next decade, the flame of innovation will illuminate every wild idea, and Xiaomi will become a place engineers aspire to join.
下一个十年，智能生活将彻底影响我们每个人，小米将成为未来生活方式的引领者。 In the next decade, intelligent living will profoundly affect every one of us, and Xiaomi will become a leader in the lifestyles of the future.
下一个十年，智能制造将进一步助力中国品牌的崛起，小米将成为中国制造业不可忽视的新兴力量。 In the next decade, smart manufacturing will further support the rise of Chinese brands, and Xiaomi will become an emerging force in Chinese manufacturing that cannot be ignored.
下一个十年，小米将成为一条蜿蜒奔涌的长河，流过全球每个人的美好生活，奔向所有人向往的星辰大海。 In the next decade, Xiaomi will become a winding, surging river, flowing through the better lives of people around the world and onward toward the stars and seas to which we all aspire.
在未来的征程里，相信自己，一往无前！谢谢大家！ On the journey ahead, believe in yourself and move forward without hesitation. Thank you all.