这是我办的第五次年度演讲，欢迎大家。 This is my fifth annual speech. Welcome, everyone.
3月28号，小米SU7正式发布，热度远超想象。一夜之间就成了现象级的爆品。过去的三个多月的时间，我感觉每天都像在梦里一样。 On March 28, Xiaomi SU7 was officially launched, and the response far exceeded our expectations. It became a phenomenal hit overnight. For the past three months or so, every day has felt like a dream to me.
回顾过去1000多个日日夜夜，小米汽车发生了太多的跌宕起伏的故事。 Looking back on the more than one thousand days and nights that have passed, Xiaomi EV has been through far too many twists and turns.
可能很多人都知道，小米造车其实源于一个意外，那是在2021年的1月15号早上7点多，在上班的路上，我接到了一个朋友的电话，他说：雷总，你们被美国制裁了！ Many people may know that Xiaomi's decision to build cars actually began with an unexpected event. A little after seven in the morning on January 15, 2021, while I was on my way to work, a friend called me and said, “Mr. Lei, the United States has sanctioned you!”
这个消息犹如晴天霹雳，让我马上就懵了。我们很快就召开了紧急董事会，商量如何应对？ The news struck like a bolt from the blue. I was stunned. We quickly convened an emergency board meeting to discuss how to respond.
在董事会上，有一个董事问：假如你们手机不能做了，你们三四万人怎么办？ At the meeting, one director asked, “If you can no longer make phones, what will happen to your thirty or forty thousand employees?”
对呀，假如我们手机不能做了，我们三四万人怎么办呢？有一个董事就建议我：你们要不要认真考虑一下造车？ That was true. If we could no longer make phones, what would happen to our thirty or forty thousand employees? One director suggested, “Should you seriously consider building cars?”
当天下午，我们第一次认真讨论了造车，几乎所有的高管都支持。但我觉得造车风险太大，我们还是认真做个调研吧！ That afternoon, we had our first serious discussion about making cars. Almost every executive supported the idea. But I felt the risks were too great, so I proposed that we first conduct a thorough study.
我们组成了一个6人的调研组，在70多天的时间里面，马不停蹄地去了10多个城市，调研了85场，面访200多人，中间还开了四次高管会。 We formed a six-person research team. Over more than seventy days, we traveled nonstop to over ten cities, conducted eighty-five research sessions, interviewed more than two hundred people face to face, and held four executive meetings.
在调研的过程中，有两位好朋友一致力劝我造车，他们是李斌和何小鹏。说实话，我在想他们俩劝我造车，对他们俩有啥好处？他们难道不怕汽车行业又多了一个友商吗？我一直在想，也许他们就是单纯为我好，为小米好。 During this research, two good friends strongly urged me to build cars: Li Bin and He Xiaopeng. To be honest, I wondered what they stood to gain by persuading me. Were they not worried about adding another competitor to the auto industry? I kept thinking that perhaps they simply wanted what was best for me and for Xiaomi.
随着调研的不断深入，我越来越感受到智能电动车的趋势已经不可阻挡。 As our research deepened, I became increasingly convinced that the rise of smart electric vehicles was unstoppable.
在给董事会的汇报之中，我是这么讲的：智能电动汽车大势所趋，而且汽车行业正在和消费电子行业相结合、相融合，我觉得小米必须干！ In my report to the board, I said: Smart electric vehicles are the future, and the automotive and consumer electronics industries are converging. I believe Xiaomi has to do this.
同时我也表达了我的担心：汽车行业会不会像手机一样赢家通吃？全球可能只能活下去5-8家？如果我们不能干到全球前五，有可能我们就活不下去。 At the same time, I voiced my concerns: Would the auto industry become winner-takes-all, like the smartphone industry? Might only five to eight companies survive worldwide? If we could not become one of the global top five, we might not survive.
如果要造车，首先要有长期打算，其次一定要奔着全球前五去。这就意味着要准备烧很多的钱，我们当时认为最少需要100亿美元。 If we were going to build cars, we first needed to take a long-term view, and second, we had to aim for the global top five. That meant being prepared to spend a great deal of money. At the time, we estimated that we would need at least US$10 billion.
董事们经过激烈的讨论之后，给了我一个肯定的答复——支持造车。但是由于投入实在过大，雷军本人必须带队亲自干。 After an intense discussion, the directors gave me a clear answer: They supported building cars. But because the investment was so large, Lei Jun himself would have to lead the effort.
说实话，我完全没有想到董事会有这样的要求。在之后的几天的时间里面，我每天都在焦虑之中度过。 Honestly, I had never expected the board to make that demand. For the next several days, I lived in constant anxiety.
当时的小米正处在多事之秋：上市两年半，公司正处在从游击队向正规军的转型之中，特别的痛苦；小米手机的高端化刚刚开始，千头万绪；而就在这个节骨眼上，一位培养多年寄予厚望的年轻高管离职了，他就是周受资。这给了我当头一棒，虽然心中有万般不舍，我还是为他送上了非常美好的祝福。 Xiaomi was already going through a turbulent period. Two and a half years after going public, the company was painfully transforming from a guerrilla force into a professional army. Our push into the premium smartphone market had just begun, with countless issues demanding attention. At that very moment, a promising young executive whom we had cultivated for years, Shou Zi Chew, resigned. It was a heavy blow. Although I was deeply reluctant to see him go, I still gave him my very best wishes.
在这样的多事之秋，所有事情交杂在一起，让我内心乱成了一团麻，我要思考我们到底要不要造车？自己要不要带队造车？ With all these events colliding at once, my mind was in knots. I had to decide whether Xiaomi should build cars and whether I should personally lead the effort.
其实是挺不容易的。 It was not easy at all.
在每一个深夜，我好不容易鼓起勇气决定大干一场，第二天早晨醒来，太阳升起的时候，我又迷茫了。 Late each night, I would finally summon the courage to commit myself fully. Then the next morning, when the sun rose, I would feel lost again.
我反复地问自己：创业这么苦，我真的还要从头再干一遍吗？而且风险这么大，万一输了，我这辈子就这么灰溜溜的收场吗？我真的有足够的体力、精力杀入一个全新的行业吗？ I repeatedly asked myself: Starting a business is so hard. Do I really want to begin all over again? The risk is enormous. If I lose, will my life and career end in disgrace? Do I truly have enough strength and energy to enter a completely new industry?
这些问题在我脑海里思来想去，想了整整一个星期，特别的煎熬。 Those questions circled in my mind for an entire week. It was agonizing.
3月30号我正式回复了董事会：如果这件事情小米必须干，如果大家觉得我合适，为了小米，我愿意挺身而出。 On March 30, I formally replied to the board: If Xiaomi must do this, and if everyone believes I am the right person, then for Xiaomi, I am willing to step forward.
这不是一时的冲动，也不是权宜之计，而是我70多天以来深思熟虑的结果。当时我的心中只有7个字：虽千万人，吾往矣。 This was not an impulse or a temporary expedient. It was the result of more than seventy days of careful thought. At the time, I had only one line in mind: “Though millions stand in my way, I shall go forward.”
纵使面对千万人的质疑和阻拦，我也要义无反顾，勇往直前。 Even if millions questioned or tried to stop me, I would press ahead without hesitation.
无论面对何等巨大的危机，都不能被吓倒。 No matter how severe the crisis, we must never be intimidated.
当天晚上，我们举办了发布会，正式公告：小米下场造车，雷军带队，10年内全资投入100亿美金。“小米造车”、“100亿美元”这几个消息震撼了全行业。 That evening, we held a launch event and formally announced that Xiaomi was entering the auto industry, with Lei Jun leading the effort and the company committing US$10 billion of wholly owned investment over ten years. The news that “Xiaomi is building cars” and investing “US$10 billion” shook the entire industry.
其实那天我状态特别不好，重感冒，嗓子几乎都说不出话来。在台上我没有给自己留任何退路，我斩钉截铁地说：这是我人生最后一个创业项目，我愿意压上一生全部的声誉和成就，为小米汽车而战。 In fact, I was in very poor condition that day. I had a severe cold and could barely speak. Onstage, I left myself no way back. I said decisively: This is the final major entrepreneurial project of my life. I am willing to stake all the reputation and achievements of my life and fight for Xiaomi EV.
发布会直播的弹幕上全是“干翻特斯拉”，那一刻百感交集。 The livestream comments were filled with calls to “beat Tesla.” At that moment, I was overwhelmed with emotion.
那天晚上，是小米的不眠之夜，也是汽车行业的不眠之夜。 That was a sleepless night for Xiaomi and for the entire auto industry.
我收到了很多信息，最打动我的一条是凌晨5点的一位同事刘安昱的信息。他从小就痴迷汽车，以为这辈子跟汽车无缘了。在业余时间，他自己攒了一辆大房车来过瘾。 I received many messages. The one that moved me most arrived at five in the morning from a colleague named Liu Anyu. He had been obsessed with cars since childhood but thought he would never have a career in the industry. In his spare time, he had even built a large recreational vehicle for himself just to satisfy that passion.
那天，他正好在广州出差，看到小米直播发布会以后，激动不已。当即拉着几个同事到珠江边喝酒。喝完以后还觉得不尽兴，又在江边走了整整一晚。 That day, he happened to be on a business trip in Guangzhou. After watching Xiaomi's livestream, he was so excited that he immediately took several colleagues out for drinks by the Pearl River. Even after they finished, he still could not settle down, so he walked along the river for the entire night.
到了凌晨5点，他终于下定了决心，这个机会他一定不能错过。他就给我发了条信息：只要让他参与，干什么都行。 At five in the morning, he finally made up his mind that he could not miss this opportunity. He sent me a message saying that as long as he could participate, he was willing to do anything.
那一夜，彻夜难眠的还有很多很多人。 Many, many people were unable to sleep that night.
李田原，当时在宝马德国总部负责宝马IX设计。小米的发布会深深地震撼了他，让他萌生了加入小米的愿望。 Li Tianyuan was then responsible for designing the BMW iX at BMW's headquarters in Germany. Xiaomi's announcement shook him deeply and made him want to join us.
放弃宝马总部的工作，放弃欧洲舒适的生活，说服家人一起回国，对每一个人来说，都不是一件简单的事情。但是他依然果断辞职，收拾行李，举家回国，投身到小米汽车的创业中来。 Giving up a job at BMW headquarters, leaving a comfortable life in Europe, and persuading his family to return to China were not easy choices for anyone. Yet he resigned decisively, packed his bags, brought his family home, and joined Xiaomi's automotive venture.
胡峥楠，小米发布后的一个晚上，他给我打电话说，他干过国企，干过民企，自己也创过业。他跟前东家的合同到期了，特别想出来看看互联网到底是怎么造车的。后来他加入了顺为资本，再后来他兼任了我的顾问。 One evening after Xiaomi's announcement, Hu Zhengnan called me. He said he had worked at a state-owned company and a private company and had also started his own business. His contract with his former employer had expired, and he very much wanted to see how an internet company would build cars. He later joined Shunwei Capital and subsequently served concurrently as my adviser.
就是这样一群热爱汽车的人，从五湖四海走到了一起，我们在短短的半年时间，就组成了超过1000人的团队。 That was how a group of people who loved cars came together from all over the country. In just six months, we assembled a team of more than one thousand people.
在过去三年多的时间里，我们汽车部门已经超过了7000人，而且更难能可贵的是，我们聚集了超过1000位的技术专家。 Over the past three-plus years, our automotive division has grown to more than seven thousand people. Even more remarkably, we have brought together over one thousand technical experts.
那个发布会对组建团队起了非常大的作用，三年多时间里面我们收到了38万份简历。作为一家致力于成为全球前五的汽车厂商，我们还需要更多优秀的人，小米永远欢迎优秀的工程师继续加入小米汽车的团队。 That announcement played a major role in building the team. Over three years, we received 380,000 résumés. As a carmaker committed to becoming one of the global top five, we still need more outstanding people. Xiaomi will always welcome excellent engineers to join the Xiaomi EV team.
小米造车在社会上引起了巨大的反响，我的一群企业家朋友们也特别关心，4月5号组团到访了小米。他们提了很多问题，主要是两个问题。 Xiaomi's entry into the auto industry drew an enormous public response. A group of my entrepreneur friends were also very concerned, and on April 5 they came to Xiaomi together. They asked many questions, but two stood out.
第一个问题：你们现在才下场是不是太晚了？ The first question was: Are you entering the market too late?
确实，3年多前造车和新势力相比晚了六七年。当时我是这么回答的：智能化才是汽车的灵魂，而智能化在电动车的时代才刚刚开始。 Indeed, more than three years ago, we were already six or seven years behind the new EV makers. My answer was this: Intelligence is the soul of the automobile, and in the era of electric vehicles, automotive intelligence has only just begun.
汽车是一个百年赛道，只要你真心喜欢，只要你真心想干，任何时候都是最好的时机。 Automobiles are a century-long field. As long as you truly love it and sincerely want to do it, any time is the best time to begin.
第二个问题：为什么小米汽车不拿出来独立融资、独立上市呢？ The second question was: Why not raise separate financing for Xiaomi EV and list it independently?
很多人一听到上市就热血沸腾。而且当时造车很火，新能源汽车公司的股票飞涨。 Many people become excited as soon as they hear the words “go public.” The EV sector was booming at the time, and the share prices of new-energy vehicle companies were soaring.
我说：的确有几家VC 给小米汽车开价了。当时因为市场特别火，估值100亿美金。 I said that several venture capital firms had indeed made offers for Xiaomi EV. Because the market was so hot, they valued it at US$10 billion.
各位想一想，项目现在啥都没有，就估值100亿美金，而且花别人的钱造车几乎无风险，谁能拒绝这样的好事呢？ Think about it: The project had nothing yet, but it was already valued at US$10 billion. We could have used other people's money to build cars with almost no financial risk. Who could refuse such an attractive proposition?
实话实说，我们也动过心。但是想来想去，深思熟虑后拒绝了。 To be honest, we were tempted. But after thinking it through carefully, we declined.
为什么？因为造车的周期很长，如果我们拿了别人的钱，想很长时间保持想法一致，几乎是不可能的。而且在小米内部造车，小米内部的大量人才、技术都可以直接用。 Why? Because building cars is a very long process. If we took outside money, it would be almost impossible for everyone to remain aligned over such a long period. And by developing cars within Xiaomi, we could directly draw on a vast pool of talent and technology from across the group.
我非常清楚，造车难度很大，光靠我一个人肯定不行，我需要小米集团的每个人都能毫无保留地支持，我希望大家都能全力以赴，一起造车，这样我们才有胜算。 I knew very clearly that building cars would be extremely difficult and that I could never do it alone. I needed every person in Xiaomi Group to support the effort without reservation. I wanted everyone to give it their all and build the car together. Only then would we have a chance to win.
最后，我们决定全部由我们自己干： 钱，全部自己掏；风险，全部自己扛。只要能把车做好，我们在所不惜。 In the end, we decided to do everything ourselves: We would provide all the money and bear all the risk. We would spare no cost as long as we could build a great car.
那天，王传福来了，李想也来了，何小鹏也来了，李斌也来了。我还记得后来王传福跟我说，他特别佩服我们的勇气，但是多少还是为我们捏了把汗。 That day, Wang Chuanfu came, as did Li Xiang, He Xiaopeng, and Li Bin. I still remember Wang later telling me that he greatly admired our courage, though he was also rather worried for us.
这就是小米造车的起点。如果不是遭遇美国制裁这样意外事件的巨大冲击，我们不会贸然进入汽车这么复杂的行业，也不会有今天的小米SU7。 That was the starting point of Xiaomi's automotive journey. Without the enormous shock of an unexpected event like the US sanctions, we would not have ventured into an industry as complex as automobiles, and there would be no Xiaomi SU7 today.
所以， 无论面对何等巨大的危机，都不能被吓倒，破釜沉舟的勇气才是我们冲出重围的关键。 So, no matter how severe the crisis, we must never be intimidated. The courage to burn our boats and fight with everything we have is the key to breaking through.
不走捷径。 Take no shortcuts.
当我们决定造车以后，其实还面临无数的挑战。汽车行业每年发布两三百款新车，是一个卷得不得了的行业。 After deciding to build cars, we still faced countless challenges. The auto industry launches two or three hundred new models every year and is fiercely competitive.
作为一个新来者，第一辆车非常的重要，我们该怎么造车？我们该做一辆什么样的车呢？ For a newcomer, the first car is crucial. How should we build it? What kind of car should it be?
刚开始，团队找了一大堆的报告，开始学习，开始研究，写了上百页的分析材料。我忍不住泼了盆冷水： 各位不要想这么复杂了，我们能不能先造一辆小米工程师们都想买的车？ At first, the team gathered a large pile of reports and began studying and researching. They produced more than a hundred pages of analysis. I could not resist pouring cold water on the exercise: “Let's not make this so complicated. Can we first build a car that Xiaomi's own engineers would want to buy?”
如果我们自己都不想买的话，那个车造出来也没用，我说我们把问题先简化好。 If we did not want to buy it ourselves, there would be no point in building it. I said we should simplify the problem first.
第二个问题来了，那小米工程师到底想买辆什么样的车呢？ Then came the second question: What kind of car did Xiaomi's engineers actually want to buy?
大家的第一反应就是找个调研公司，花几个月整份报告。 Everyone's first reaction was to hire a research firm and spend several months producing a report.
在讨论的时候，我再次提醒大家，别浪费时间了，100份报告也替代不了与一个真实用户面对面沟通。 During the discussion, I again reminded them not to waste time. A hundred reports cannot replace a face-to-face conversation with one real user.
我说，我们应该马上开始了。于是动员所有人，约小米的工程师一个一个聊，两三个星期，我们就聊了300多人。 I said we should start immediately. So we mobilized everyone and spoke individually with Xiaomi engineers. In two or three weeks, we interviewed more than three hundred people.
聊完大家觉得还不过瘾，就跑到小米每一个办公区停车场，一辆辆看大家开什么车。这个方法看起来土，但是简单、直接、有效。 Even after that, the team wanted more. They went through the parking lots at every Xiaomi office and looked at the cars people actually drove, one by one. The method may have seemed unsophisticated, but it was simple, direct, and effective.
很快，我们就知道大家买的品牌、车型和价格段，比如说轿车和 SUV 各占一半。 We quickly learned which brands, models, and price ranges people chose. For example, sedans and SUVs each accounted for about half.
从研发角度来说，高端车容易，低端车难做，SUV 相对容易，做轿车要难一些，所以大部分车企都是先干 SUV。 From an engineering perspective, premium cars are easier to build than inexpensive ones, and SUVs are relatively easier than sedans. That is why most automakers start with an SUV.
但我的观点不一样，我们决定不走寻常路，先从纯电轿车干起，纯电轿车难干，等轿车干好了，再干其他车型就容易多了。所以我们下决心先干轿车。 But I saw it differently. We decided to take an unconventional path and begin with a battery-electric sedan. Electric sedans are difficult, but once we could build one well, developing other types of vehicles would become much easier. So we resolved to start with a sedan.
- 不走捷径，自己干
- Take No Shortcuts—Do It Ourselves
中国的产业链非常成熟，攒一辆车还是比较容易的。3年多前，有很多朋友劝我，说你们已经晚了，赶紧出车，找代工就可以了，千万不要什么事情都自己干。 China has a highly developed automotive supply chain, so assembling a car is relatively easy. More than three years ago, many friends urged me to move quickly because we were already late. They told us to outsource production and not try to do everything ourselves.
刚开始我们也这样想过，既找过代工，也想过收购，但是没过多久，我们就下了决心，从核心技术干起，不走捷径。 At first, we considered that approach too. We explored contract manufacturing and acquisitions. But before long, we made up our minds to start with core technologies and take no shortcuts.
为什么呢？因为之前我们吃过大亏。14年前小米创业时就是轻模式，初期速度很快，但是根基不扎实，后来遇到很多挫折。 Why? Because we had paid a heavy price before. When Xiaomi was founded fourteen years ago, we adopted an asset-light model. We moved quickly in the beginning, but our foundation was not solid, and we later suffered many setbacks.
到今天为止，我都觉得我们还在补课。 Even today, I still feel that we are making up for those missing lessons.
所以， 当我们再次创业的时候，我们决定不走捷径，不收购、不代工，从核心技术做起，10倍投入，认认真真造一辆好车。 So when we started a business again, we decided to take no shortcuts: no acquisition, no contract manufacturing. We would begin with core technologies, invest ten times as much, and build a good car with seriousness and care.
下了这个决心，我们投入非常坚决。一上来就做了三代电机，两套大压铸，包括智能驾驶、激光雷达，我们很多技术都是这么干的。 Once we made that decision, we invested with absolute resolve. Right from the start, we developed three generations of motors and two large die-casting systems. We took the same approach in many areas, including intelligent driving and lidar.
比如电池包，可能一般人觉得很简单，实际上特别复杂，一个电池包做下来差不多需要十几个月几千万的投入。所以，行业里开发一辆新车一般做两个电池包，多的做3个。 Take the battery pack. Most people may think it is simple, but it is actually extremely complex. Developing one battery pack can take more than ten months and cost tens of millions of yuan. That is why a new vehicle program in this industry usually develops two battery packs, or three at most.
大家知道SU7做了多少个吗？我们干了10多个电池包，甚至为了把电池包的技术搞明白，我们还自建了一个电池包工厂。不仅把我们自己的团队折腾得够呛，还把供应商折腾得够呛。 Do you know how many we developed for SU7? More than ten. To fully understand battery-pack technology, we even built our own battery-pack factory. We put tremendous pressure not only on our own team but also on our suppliers.
我觉得不好意思，专门打电话给 宁德时代 的曾毓群解释。他说，他理解，他当年给 A公司做过电池，A 公司一款手机其实只需要一个电池方案，他们在研发过程中开了200多款。 I felt bad about it and personally called Robin Zeng of CATL to explain. He said he understood. Years ago, when his company developed batteries for Company A, a phone needed only one battery solution, yet they developed more than two hundred versions during the R&D process.
只有这样干，才能真正把产品过好。 Only by working this way can you truly perfect a product.
我们就这样，从核心技术出发，10倍投入项目，披星戴月干了大半年，2021年底春节前，第一次项目的正式评审会开始了，大家都挺激动，结果这个会开的特别郁闷，大家分歧特别大。 Starting with core technologies, we invested ten times the usual resources and worked day and night for more than half a year. Before the Spring Festival at the end of 2021, we held the first formal project review. Everyone was excited, but the meeting turned out to be deeply frustrating because our differences were enormous.
吵来吵去，最后下定决心，整个产品方案推到重干。 After arguing back and forth, we finally decided to discard the entire product plan and start again.
春节后上班的第一天，我取消了所有的日程，把我们汽车部最核心的十几个人全部叫过来开会，商量怎么解决。 On the first working day after the Spring Festival, I canceled my entire schedule and called together the dozen or so core members of our automotive division to discuss how to solve the problem.
就这么一个临时召集的会，谁也没有想到一开整整21天，开成了一个马拉松式的会议。刚开始大家还比较矜持，后来越来越激烈，有时候一个问题能从早上9点吵到晚上9点。 No one expected that this hastily convened meeting would last twenty-one full days and turn into a marathon. At first, everyone was relatively restrained, but the debate grew increasingly intense. Sometimes we would argue over a single issue from nine in the morning until nine at night.
当时的团队1000多人，大家都在等我们这个会议的结果，我下定决心，把所有的信息放下来，一直开到吵明白为止。 Our team of more than one thousand people was waiting for the outcome. I made up my mind to put everything else aside and keep meeting until we had argued every issue through.
今天回想这个会，真的很重要。我们来自于五湖四海不同背景的人，第一次有如此长时间高密度面对面的讨论，帮助了大家相互了解、相互融合。 Looking back today, that meeting was truly important. We had come from different places and backgrounds. For the first time, we spent such a long period in intensive face-to-face discussion, which helped us understand one another and come together as a team.
这21天的会，最终形成了一个重要共识： 小米作为一个新来者，只要能顺利上牌桌，就是巨大的成功。 Those twenty-one days ultimately produced an important consensus: For Xiaomi as a newcomer, simply earning a seat at the table would be a tremendous success.
所以很多人问我说，你们3年为什么能把车造出来？最关键就是这句话： Many people ask how we managed to build a car in three years. The key was this principle:
小米造车要尊重行业规律，守正出奇，要先守正再出奇，不要一上来就颠覆，一上来就掀桌子。 Xiaomi must respect the laws of the auto industry, build on sound fundamentals, and then innovate in unexpected ways. We must get the fundamentals right before seeking breakthroughs, rather than trying to overturn the industry or flip the table from day one.
基于这21天的会议，我们这十来个人成了真正的战友。可以背靠背信任，才能应对之后无数的考验。 Through those twenty-one days, the dozen or so of us became true comrades in arms. Only by trusting one another completely could we face the countless trials ahead.
但谁也没想到，考验来的如此之快。会议开完，上海疫情就爆发了，我们有不少工程师在上海，研发怎么办呢？ But no one expected the first trial to arrive so quickly. Soon after the meeting ended, the COVID outbreak began in Shanghai. Many of our engineers were there. How could development continue?
有一位同学，他就在家里搭了一套工作环境。我们的超级电机的控制软件，就是在他家的客厅里第一次真正运转起来。 One colleague set up a complete working environment at home. The control software for our HyperEngine motor first ran successfully in his living room.
这是一段非常难忘的奇特经历，我们相隔如此遥远，却又感受到如此的亲密。我记得SU7的很多产品决策，就是在各种各样的视频会议中完成的。 It was an unforgettable and unusual experience. Although we were so far apart, we also felt remarkably close. I remember that many product decisions for SU7 were made through all kinds of video meetings.
我们甚至在这个期间还办了几次线上的庆功会。当我们遇到阶段性成果的时候，就把红酒寄到每一个同学的家里，大家就联网云喝酒。 We even held several online celebration parties during that period. Whenever we reached a project milestone, we sent a bottle of wine to every colleague's home and raised our glasses together online.
就是这样大无畏的革命、浪漫精神，帮助我们克服了重重的困难，项目没耽误，还能够按计划进行。 It was this fearless and romantic revolutionary spirit that helped us overcome one difficulty after another. The project was not delayed and continued according to plan.
2023年8月16号，第一辆市场车缓缓从产线上驶出来，现场所有人都激动不已，经历了这么多的峰回路转，我们小米SU7如期交付了。 On August 16, 2023, the first validation vehicle slowly rolled off the production line. Everyone present was overwhelmed with excitement. After so many twists and turns, Xiaomi SU7 was delivered on schedule.
创造这个奇迹，是我们汽车部门六七千人共同努力的结果。我还记得在下线一次结束后，大家散去了，我一个人围着这辆车转了一圈又一圈，最后打开车门又在里面坐了很久。 This achievement was the result of the combined efforts of the six or seven thousand people in our automotive division. I still remember that after the roll-off ceremony ended and everyone had left, I walked around the car again and again by myself. Finally, I opened the door and sat inside for a long time.
真的不敢相信我们的车真的造出来了，在那个时刻真的百感交集。 I could hardly believe that we had truly built our car. At that moment, I was overwhelmed with emotion.
回想起来，我们选择做最难的纯电轿车，选择从核心技术做起，选择在项目压力最大的时候停下来开21天的会，这些都需要巨大的勇气、决心。 Looking back, choosing the hardest route by building a battery-electric sedan, starting with core technologies, and pausing at the moment of greatest pressure to hold a twenty-one-day meeting all required tremendous courage and determination.
因为我们深信，只有坚持做难而正确的事情，我们才能走得更远，小米汽车才能真正成功。 We firmly believed that only by persisting in doing difficult but right things could we go farther and give Xiaomi EV a real chance to succeed.
懂一行，爱一行，才能做好这一行。 You must understand an industry and love it before you can excel in it.
过去3年时间，我个人琢磨最多的是，既然我带队，我怎么可以能把车做好？ Over the past three years, the question I have pondered most is this: Since I am leading the team, how can I make sure we build a great car?
其实我琢磨了很久，后来发现答案其实很简单，就是 懂一行，爱一行，才能做好这一行。 I thought about it for a long time and eventually found that the answer was simple: You must understand an industry and love it before you can excel in it.
所以，要想把车做好，我一定要懂车，一定要爱车。 So, if I wanted to build a great car, I had to understand cars and genuinely love them.
大家可能不信，我个人做车的第一步就是自己开车。说实话，十多年前由于工作繁忙，公司给我配了专职司机，从那以后，我很少开车。但当我决定造车的那一天起，我就下决心自己开车。 You may find this hard to believe, but the first step I took in building cars was to drive one myself. To be honest, because work had become so demanding, the company assigned me a full-time driver more than ten years ago. Since then, I had rarely driven. But on the day I decided to build cars, I also resolved to start driving myself again.
重新开车就有点像新手上路，手忙脚乱，我花了好几天才慢慢适应。 Getting behind the wheel again felt a little like being a beginner. I was flustered at first and needed several days to adjust.
我后来再想，我一定要尽快补上这一课，我一定要试驾足够多的车，我要迅速抹平这个信息的鸿沟。那时，我就跟周围的朋友去借车开，接着跟周围的同事借，结果一两个月的时间就全部借完了。为啥呢？因为他们买的车型都差不多。 I then realized I had to make up for lost time as quickly as possible. I needed to test-drive enough cars to close the information gap. I began by borrowing cars from friends and then from colleagues. Within a month or two, I had borrowed every model available to me. Why? Because they tended to own similar cars.
后来我决定把各个品牌的4S 店都逛一遍，每次去我都戴着帽子，戴着墨镜，全服武装，但好像没啥用，很快就被认出来了，所以特别尴尬。 I then decided to visit dealerships for every brand. Each time, I wore a hat and sunglasses and tried to disguise myself completely. It did not seem to help. People recognized me almost immediately, which was extremely awkward.
后来我找了一个好办法，我在我们小米地下车库转，看见没开过的车就让助理借。 Later, I found a better method. I walked through Xiaomi's underground parking garage, and whenever I saw a car I had never driven, I asked my assistant to borrow it.
我借到车后，我特别喜欢跟车主聊天，一般我主要问三个问题，这辆车好在哪里？不好在哪？你当时为什么要买这辆车？假如你要换车，你会换一辆什么样的车？ After borrowing a car, I loved talking with its owner. I generally asked three sets of questions: What is good about this car, and what is not? Why did you choose it? If you replaced it, what would you buy next?
认认真真的开个一两天，我再去网上找这辆车的所有相关资料，看各种各样的评论，这样我对一辆车的认知就完整了。然后我再加满油，洗好车再还回去。 I would drive it carefully for a day or two, then search online for every piece of information and every kind of review I could find. That gave me a complete understanding of the car. Before returning it, I filled the tank and had it washed.
- 做一个赛车手
- Become a Racing Driver
三年下来，我大概试驾了170多辆车，笔记和资料有20多万字。然后为了补课，我还专门抽时间看了很多汽车巨头的传记，甚至把过去看过的赛车电影全部找出来重看了一遍。 Over three years, I test-drove more than 170 cars and accumulated over 200,000 Chinese characters of notes and reference material. To catch up further, I made time to read biographies of major figures in the auto industry. I even found and rewatched every racing film I had seen before.
以前主要是看明星、看剧情、看热闹，这次主要看车，看完了以后特别多的感慨，为什么人家法拉利做得好，保时捷做得好？你看看人家老板，人家的创始人都是赛车手。 In the past, I mainly watched the stars, followed the plot, and enjoyed the spectacle. This time, I watched the cars. It left me with many thoughts. Why are Ferrari and Porsche so successful? Look at their leaders: Their founders were racing drivers.
真的，你说你不懂，你怎么能把车做好呢？我心里就开始想，定个小目标，我能不能成为国内车企老板里开车最好的之一？我能不能去开赛车？ Seriously, if you do not understand cars, how can you build a good one? I began thinking about a modest goal: Could I become one of the best drivers among the heads of Chinese automakers? Could I drive a racing car?
当有这个想法以后，我的第一反应是开赛车是不是很危险？而且像我这样的年轻人去开赛车是不是有点不靠谱啊？ Once the idea occurred to me, my first reaction was to wonder whether racing was too dangerous. And was it perhaps a little unrealistic for a “young man” like me to take it up?
我想了很久，还是下决心去试试答案，要开赛车，先要考个赛车驾照。我的那个赛道是夏天学的，因为赛车主要是处理赛道上的极值情况，所以赛车里能拆的都拆了。 I thought about it for a long time and finally decided to try. To race, I first needed a competition license. I trained on the circuit during the summer. Because racing is about handling a car at its limits, everything that could be removed from the race car had been stripped out.
各位想一想，北京的夏天温度一高有时候40度，车里都是60度，几次全跑下来，全身湿透，就像洗了一次桑拿。 Think about a Beijing summer: On hot days, it can reach forty degrees Celsius outside and sixty inside the car. After several full runs, I would be soaked through as if I had spent time in a sauna.
而且新手学赛车，一不小心就冲出了赛道，一不小心而且很容易就撞上了那个防护墙。 Beginners can easily run off the track and just as easily crash into a safety barrier.
老司机管这叫上墙，每一个墙上好几遍，你这个赛车才能开得好。而且赛车是没有保险的，被撞了的话只能自认倒霉。 Experienced drivers call that “hitting the wall.” They joke that you need to hit every wall several times before you can drive a race car well. And race cars are not insured, so if you crash one, you bear the loss yourself.
平时大家开车都很小心，也很认真，但是在赛场上是经常出现。所以说，赛车看起来很危险，实际上也不安全。 Everyone drives carefully and conscientiously on public roads, but incidents occur frequently on a racetrack. Racing looks dangerous, and in reality it is not exactly safe either.
为了把车学好，我买了一个很高级的7轴模拟器，在家偷偷练。吃了不少苦，最后我终于拿到了赛照。 To learn properly, I bought an advanced seven-axis simulator and practiced secretly at home. After enduring plenty of hardship, I finally earned my racing license.
我不仅仅自己练，我逼着小米的团队也去练，我们的管理团队和工程师超过100人拿到了赛照。 I did not train alone. I pushed the Xiaomi team to train as well. More than one hundred members of our management and engineering teams obtained racing licenses.
因为我相信，只有真心热爱汽车的团队，才能真正把车做好。 I believe that only a team that sincerely loves cars can truly build a great one.
这个完成后，我对车的认知又进了一大步，因为之前自己开车，我从来没有开过地板油、地板刹，而且我也不知道什么叫转向精准，什么叫操控，什么叫指哪打哪，开完赛车以后全明白了，更深地理解了什么叫人车合一。 After completing this training, my understanding of cars advanced another step. In ordinary driving, I had never used full throttle or maximum braking. I did not really understand precise steering, handling, or what it meant for a car to go exactly where you pointed it. Racing made all of this clear and gave me a deeper understanding of what it means for driver and car to become one.
- 亲自测试工程车
- Personally Test the Engineering Vehicles
2022年年底，我们的工程车第一次冬测在黑河，零下三四十度，这对于小米汽车来说是第一次大考，我特别重视，我和我管理团队都亲自去了现场。 At the end of 2022, we conducted our first winter test of the engineering vehicles in Heihe, at temperatures of minus thirty to minus forty degrees Celsius. This was Xiaomi EV's first major examination. I took it very seriously, and both my management team and I went to the site in person.
第二次，我又参加了夏测，在吐鲁番。吐鲁番夏天的气温最高能达到50度。各位想一想，你的车在50度的阳光下暴晒一中午，车里有多烫？我看我们有的对标车，车里的温度高达90度。那一瞬间，真的觉得SU7把防晒做好真的太重要了。 The second time, I joined the summer testing in Turpan, where temperatures can reach fifty degrees Celsius. Think about it: If your car sits in fifty-degree sunlight for an entire afternoon, how hot does it become inside? In some benchmark vehicles, I saw cabin temperatures reach ninety degrees. At that moment, I truly understood how important it was to give SU7 excellent sun protection.
因为小米第一次做车，质量对我们非常重要。 Because this was Xiaomi's first car, quality was extraordinarily important to us.
在今年1月份，我们还开展了整个行业最大规模的路面测试，实车路测我们投入了576辆样车，测试了300多个城市的大街小巷，总测试里程达到了540万公里。 This January, we also conducted the largest road-testing program in the industry. We deployed 576 prototype vehicles on real roads, tested them throughout the streets of more than three hundred cities, and covered a total of 5.4 million kilometers.
今年年初，我们的测试车队覆盖面非常广，当时，有网友就评价说，你们小米汽车行不行，就看你们高管敢不敢自己开。 At the beginning of this year, our test fleet had an exceptionally broad reach. One internet user commented that the real test of Xiaomi EV was whether our own executives dared to drive the cars themselves.
当时我们车还是测试车，我们有一位工程师看到以后专门转到群里专门@了我。他的意思我懂，我又默默地转到了高管群，并专门@所有人。 The vehicles were still prototypes at the time. One engineer saw the comment, forwarded it to a group chat, and tagged me specifically. I understood what he meant, so I quietly forwarded it to our executive group and tagged everyone.
小米高管立刻全体响应，全部参与了测试，是吧？他们要用自己来证明SU7是靠谱的。 Xiaomi's executives responded immediately. Every one of them joined the testing. They wanted to use their own experience to prove that SU7 was dependable.
我们所有的高管在SU7上市前测试了超过10万公里。我自己测试了十多次，累计测了5000公里吧。 Before SU7 launched, all our executives together tested it for more than 100,000 kilometers. I personally took part more than ten times and drove roughly 5,000 kilometers.
最难忘的一次，是今年1月份从北京到上海，早晨6点到晚上9点，15个小时，一个人开1276公里。 The most memorable test was a drive from Beijing to Shanghai this January. From six in the morning until nine at night, I drove 1,276 kilometers alone over fifteen hours.
刚开始，我们的公关同学不让我这么做的。他们不担心SU7，他们担心我蹭了、刮了，一不小心就成了舆论危机。 At first, our public relations colleagues did not want me to do it. They were not worried about SU7. They worried that I might scrape or dent it and accidentally create a public relations crisis.
我一边在开，他们一边人盯着我开，比我都紧张很多倍。结果一路上非常的顺利，而且我觉得今天的高速公路再加上智能驾驶，整个体验还是蛮轻松的。 While I drove, they watched me the whole way and were many times more nervous than I was. In the end, the entire trip went very smoothly. With today's expressways and intelligent driving technology, I found the overall experience quite relaxed.
说到这里，重新自己开车、学赛车，亲自参加冬测夏测、长途测试，其实看起来都是小事。但是我的体会是什么呢？ Driving again, learning to race, and personally taking part in winter, summer, and long-distance tests may all sound like small matters. But what did they teach me?
勇气不是口号，而是每一步脚踏实地的行动。 Courage is not a slogan. It is the practical action behind every step.
感谢三年前的意外，使我加入了一个这么有趣的行业。 I am grateful for the unexpected event three years ago that brought me into such a fascinating industry.
没有人看好小米汽车。 No one believed in Xiaomi EV.
我们就是这样紧锣密鼓、埋头苦干了三年多，在研发的过程中也是非常低调，一直也没有做任何宣传。 We worked intensely with our heads down for more than three years. Throughout development, we kept an extremely low profile and did no publicity at all.
2023年12月，小米汽车第一次亮相，很多人觉得突然，有点横空出世。所以刚开始热度特别高，但没过几天，扑面而来的就是各种质疑、批评、诋毁。 Xiaomi EV made its first public appearance in December 2023. Many people felt it had arrived suddenly, almost out of nowhere. Interest was exceptionally high at first, but within days we were met by a wave of doubt, criticism, and attacks.
最经常说的一句话是： 苹果十年都干不成，凭啥你们三年能干成？ The most common question was: Apple could not do it in ten years, so what makes you think you can do it in three?
我觉得这个问题非常难以回答，我咋知道苹果为啥十年不成？你们为什么不问蔚小理几年干成的？ I found that question very difficult to answer. How would I know why Apple could not do it in ten years? Why not ask how many years NIO, XPeng, and Li Auto needed?
其实，这个产业都已经很成熟，我觉得三年干成就是一个标准时间，所以我也不知道怎么回答，反正黑稿潮水般袭来，再加上几家友商推波助澜，漫山遍野的调侃和嘲讽。 The industry was already mature, and I believed three years was a normal development cycle. So I did not know how to answer. Critical articles came like a tidal wave, amplified by several competitors, and ridicule and mockery spread everywhere.
我觉得这些都是小事，真正的困难是我们倾尽全力做的SU7，在上市前两三个月与大家交流时，居然发现所有人都认为卖不动。 I considered all of that minor. The real difficulty was discovering, in conversations two or three months before launch, that everyone thought the SU7 we had poured everything into would not sell.
这给我急得不行，我跟他们说，我们的配置体验都比Model 3好很多。人家跟我说买Model 3的都是特斯拉，都是马斯克的铁粉，他们肯定不会买你们SU7的。 It made me desperately anxious. I told them that our specifications and experience were far better than those of Model 3. They replied that Model 3 buyers were devoted fans of Tesla and Elon Musk and would never buy our SU7.
我说，那好吧，宝马3、奥迪 A4、奔驰C这些用户该不该升级更智能的电动车呢？价位差不多，产品更好。 I said, fine, but should users of the BMW 3 Series, Audi A4, and Mercedes-Benz C-Class not upgrade to a smarter electric vehicle at a similar price with a better product?
我们几个部门跟我整了三份报告，每份洋洋洒洒几十页，我看完，核心就一句话“这三家的用户买的全是品牌”。 Several departments produced three reports for me, each dozens of pages long. After reading them, I found that their core message came down to one sentence: “Customers buy those three cars for the brands.”
他为啥买SU7？反正我一句话就被噎住了。还有我们精心为女车主设计的防晒收纳，好看，但很多人说，女车主肯定不买这样的性能车。 Why would they buy SU7? That single question left me speechless. We had also carefully designed sun protection and storage features for women drivers, and the car looked beautiful. Yet many people said women would never buy a performance car like this.
那咋办？ What could we do?
我就让市场部请一些媒体朋友们来帮忙出主意。一共请了23位，我也万万没想到，绝大部分人都不看好。他们认为，能卖3000辆就烧高香了，这是当时大家的理解。 I asked the marketing department to invite some friends from the media to offer advice. We invited twenty-three people. I never expected that the overwhelming majority would be pessimistic. They believed selling three thousand units would already be a blessing. That was the prevailing view at the time.
我觉得大家说的都是心里话，我有点不服气，我就尝试去说服他们。我说了两三个小时，说到口干舌燥，完全没用，改变不了他们的观点。 I knew they were speaking honestly, but I was unconvinced and tried to persuade them. I spoke for two or three hours until my mouth was dry. It made no difference. I could not change their minds.
这让人无比的绝望，我们整个团队都笼罩在焦虑之中。 It was profoundly discouraging, and our entire team was shrouded in anxiety.
大概今年3月。很多人都说我憔悴了，反正那个时候我是极度郁闷。在我最郁闷的时候，我想起来我试驾过的一辆车，但是我们一个同事买的车，我借来试驾过几天那是福特野马，40多万的性能车。 This was probably around March. Many people said I looked exhausted, and I was indeed deeply depressed. At my lowest point, I remembered a car I had test-driven. It belonged to a colleague who had lent it to me for several days: a Ford Mustang, a performance car costing more than 400,000 yuan.
那个同事跟我说，那是他工作了十年之后攒钱买给自己的奖励。 That colleague told me he had saved for ten years to buy it as a reward for himself.
他跟我说，每天早晨一上班坐到车里，踏下油门的一刹那，他就热血沸腾。每天晚上回家了，还在车里坐一会再上楼。此时此刻，都能回想起他当时跟我讲的这些话。我真的相信：人生值得被奖励，这就是Dream Car （梦想之车） 的意义。 He said that every morning, the instant he sat in the car and pressed the accelerator on his way to work, his blood began to race. Every evening after arriving home, he would sit in the car for a while before going upstairs. Even now, I can recall exactly what he told me. I truly believe that life deserves to be rewarded. That is the meaning of a dream car.
我们的小米Su7就是为他这样的奋斗者设计的，所以我相信人们对dream Car的向往，我相信三年多时间，我们整个团队全力以赴的投入，我也相信小米SU7的魅力和强大的产品力。 Our Xiaomi SU7 was designed for hardworking people like him. So I believed in people's longing for a dream car. I believed in the wholehearted commitment of our entire team over more than three years, and I believed in Xiaomi SU7's appeal and formidable product strength.
所以，无论多少人不看好，我始终坚信SU7一定会大卖。 No matter how many people doubted us, I always firmly believed that SU7 would be a major success.
- 真正的考验是产能
- The Real Test Was Production Capacity
其实，真正考验我信心的是今年2月份要确定产能。 The true test of my confidence came in February, when we had to determine production capacity.
汽车生产供应链很长，生产过程很复杂，我们要如何确定全年的产能呢？ Automotive supply chains are long and production is complex. How were we supposed to set our capacity for the entire year?
很多人都建议我们把产能定在3万辆，这样更稳定，但我内心却非常矛盾，定多了担心卖不掉，定少了担心不够卖，大家又会骂我饥饿营销。 Many people advised us to set capacity at 30,000 vehicles, which would be safer. But I was deeply conflicted: If we set it too high, I worried the cars would not sell; if we set it too low, I worried we could not meet demand and people would accuse us of creating artificial scarcity.
我还记得在今年二三月份的时候，接受央视的一个采访，当时我说既怕卖不动，又怕不够卖，内心极度矛盾。 I still remember an interview with China Central Television in February or March. I said then that I was afraid both that the car would not sell and that we would not have enough to sell. I felt completely torn.
这个时候我的这份自信让我下定决心，大家知道我们在年初定了多少吗？ At that point, my confidence helped me make up my mind. Do you know what annual target we set at the beginning of the year?
76000辆。 Seventy-six thousand vehicles.
这意味着什么？扣除产能爬坡的时间，月销要达到1万辆。 What did that mean? After allowing for the production ramp-up, we would need monthly sales of ten thousand vehicles.
当前月销能达到1万辆的，只有一辆车，就是特斯拉的Model 3，也就是说我们从第一天起，定的目标就是数一数二，如果卖不出去意味着什么？可能大家对车卖不出去没概念。 At the time, only one comparable car sold ten thousand units a month: Tesla's Model 3. In other words, from day one, our target was to become one of the top one or two models. What would happen if the cars did not sell? Many people may not understand the consequences.
大家可能觉得我们的工厂看起来很大，但事实上我们的工厂只能存3天的车。 Our factory may look enormous, but in fact it can store only three days' production.
大家知道一个能存1000台车的车库有多大吗？如果你有一万辆车卖不掉，我们需要多少个足球场停车？ Do you know how large a parking area is needed for one thousand cars? If ten thousand vehicles went unsold, how many football fields would we need to park them?
而产出车一旦开始有库存，将会有漫山遍野的车，对我们来说，这将是灭顶之灾。 Once inventory began to build, cars would cover the landscape. For us, that would be catastrophic.
所以我很清楚，全年76000辆车的产量是一个疯狂的目标。 So I knew very well that annual production of 76,000 vehicles was an audacious target.
但我也很清楚，我们没有退路，只能拼命往前冲。 But I also knew clearly that we had no way back. We could only charge forward with everything we had.
在巨大的焦虑中，离发布的日期越来越近。在3月中旬发布会前，我们办了唯一一次媒体会。 Amid tremendous anxiety, the launch date drew closer. In mid-March, before the launch, we held our one and only media briefing.
媒体老师第一次接触了SU7，这时候有一些人的观点开始改变，他们说：无法想象，这是小米造的第一辆车，它的完成度是如此之高，价值感也特别高级，他们说小米确实有高人。 Members of the media experienced SU7 for the first time, and some opinions began to change. They said they could hardly believe this was Xiaomi's first car: It felt remarkably complete and had an exceptional sense of quality. They said Xiaomi clearly had outstanding experts behind it.
- 更大的难题是定价
- The Greater Challenge Was Pricing
这时，我悬着的心才稍稍踏实了一下。但更大的难题是定价。价格定错了，后果将不堪设想。 Only then did I feel slightly reassured. But the greater challenge was pricing. If we set the wrong price, the consequences would be unimaginable.
但是很多人并不了解，新能源汽车跟纯电车是两个概念，新能源汽车包括了增程式、插电混动等各类车型，油电混合的增程车，成本很高。 Many people do not realize that new-energy vehicles and battery-electric vehicles are not the same concept. New-energy vehicles also include range-extended and plug-in hybrid models. Range-extended vehicles combine fuel and electricity, and their cost structure is very different.
除了特斯拉，几乎所有纯电车都在亏损。 Apart from Tesla, almost every battery-electric vehicle business was losing money.
所以，只有合理定价，我们的业务才能持续成长，超低价只是饮鸩止渴。 Only reasonable pricing would allow our business to grow sustainably. An extremely low price would merely be a temporary remedy with fatal consequences.
当时网上有谣传说SU7要定价14.9万，甚至有人说定价9.9万，这确实太离谱了。 Online rumors claimed that SU7 would be priced at 149,000 yuan, and some even said 99,000 yuan. Those figures were simply absurd.
更大的压力来自我们内部，我们销售的同学们都很有经验，他们对于纯电轿车一直信心不足。 Even greater pressure came from within the company. Our experienced sales colleagues had always lacked confidence in battery-electric sedans.
在发布会的前一天，我们最后的价格决策会时间不长，但争论非常激烈。我认为我们的初期配置与体验远超Model 3，我们要有勇气，定价21.59万，这个价格比Model 3还便宜3万。 The day before the launch, our final pricing meeting was not long, but the debate was intense. I believed our base configuration and overall experience far exceeded Model 3. We had to be courageous and set the price at 215,900 yuan, which was still 30,000 yuan below Model 3.
我觉得SU7有很强的竞争力，但销售的同学还是很担心产品未来的前景。 I believed SU7 was highly competitive, but the sales team remained worried about its prospects.
当我讲完SU7的定价后，整个会场一片寂静，我真的很无助。 When I finished presenting SU7's price, the entire room fell silent. I felt truly helpless.
直到现场的一位高管说，这个价格无论卖多少辆，我们小米都认。 Finally, one executive in the room said, “At this price, however many units it sells, Xiaomi will accept the result.”
3月28号发布会，我极度紧张，嗓子沙哑，就像十年寒窗苦读的学生终于参加高考。 I was extremely nervous at the March 28 launch, and my voice was hoarse. I felt like a student who had studied for ten grueling years and was finally sitting the national college entrance examination.
我在台上大概讲了半个多小时，才逐渐放松下来。 I spoke for more than half an hour before I gradually began to relax.
讲到SU7为谁做的时候，三年来夹在心里的很多话，脱口而出。 When I explained whom SU7 was built for, many words that had been pent up inside me for three years came pouring out.
我说SU7就是为这样一群人做的，他们不甘于平庸，还在为梦想奋斗，他们向往先进的科技，渴望幸福的生活，他们心中有火，眼里有光，浑身都闪耀着乐观与自信的光芒。 I said SU7 was made for people who refuse to settle for mediocrity and continue striving for their dreams; people who aspire to advanced technology and long for a happy life; people with fire in their hearts and light in their eyes, radiating optimism and confidence.
当我公布定价，现场的观众开始欢呼。小米SU7应该成了。 When I announced the price, the audience began to cheer. Xiaomi SU7 had made it.
发布会后我接受媒体采访，一个同事非常激动地跑进来告诉我，小米SU7预定量4分钟破1万，27分钟破5万。 After the launch, while I was being interviewed by the media, an excited colleague rushed in and told me that Xiaomi SU7 had received more than ten thousand orders in four minutes and more than fifty thousand in twenty-seven minutes.
那一刹那，仿佛一切都如此美好。3年来所有的痛苦、委屈与不被理解，全部烟消云散。 At that instant, everything seemed wonderful. All the pain, frustration, and misunderstanding of the previous three years vanished into thin air.
同时，有很多用户没有试驾过SU7，甚至没有见到过车就直接预订。 At the same time, many users placed orders without ever test-driving SU7 or even seeing the car in person.
有一个朋友讲了一位米粉的故事，让我特别的感动。这位米粉叫申力立，39岁，是川大数学学院的一位教授。 A friend told me the story of a Xiaomi fan that moved me deeply. His name is Shen Lili. He was thirty-nine years old and a professor in the School of Mathematics at Sichuan University.
他是一位资深的米粉，多年来一直默默地支持小米。 He was a longtime Xiaomi fan who had quietly supported the company for many years.
3年多前，小米官宣造车，他觉得这是小米的关键时刻，他必须要站出来支持，然后第一时间在小区里买了一个车位，留给小米汽车。 When Xiaomi announced more than three years ago that it would build cars, he felt it was a critical moment for the company and that he had to show his support. He immediately bought a parking space in his residential complex and reserved it for a future Xiaomi car.
就在发布会当晚第一时间下了订单。如今空置了3年多的车位迎来了SU7。 He placed his order at the first opportunity on the night of the launch. The parking space that had stood empty for more than three years finally welcomed an SU7.
这就是米粉朋友们给小米巨大的信任啊。 That is the extraordinary trust Xiaomi fans have placed in us.
当我弯腰为车主开车门的时候，这是对米粉朋友们发自肺腑的感激。 When I bent down to open the door for an owner, it was an expression of my heartfelt gratitude to Xiaomi fans.
这个无意之举在网上火了，就是千亿CEO开车门的段子，后来很多的车企老板们都要去现场开车门。 That spontaneous gesture went viral online and became the joke about a “hundred-billion-yuan CEO opening car doors.” After that, many other auto executives also went to delivery sites to open doors for owners.
北京车展，我就成了别人眼里的营销之神，行走的流量。 At the Beijing Auto Show, I became, in other people's eyes, a god of marketing and a walking source of online traffic.
而这全部来自于小米SU7巨大的成功和一眼万年的魅力。 All of that came from Xiaomi SU7's enormous success and its captivating appeal at first sight.
在SU7巨大的成功下，在所有合作伙伴的共同努力下，5月份我们发布了新的交付目标。年底我们保底交10万辆，目标是12万辆。 With SU7's great success and the joint efforts of all our partners, we announced a new delivery target in May: We would deliver at least 100,000 vehicles by year-end and aim for 120,000.
无论是对我们而言，还是对整个小米汽车供应链的所有合作伙伴而言，都将是一个巨大的挑战。 This would be an enormous challenge both for us and for every partner across the Xiaomi EV supply chain.
小米SU7首战告捷，这意味着小米汽车终于挤上了牌桌，但离真正的成功还差很远，我们的长征才刚刚开始。 Xiaomi SU7 won its opening battle. That means Xiaomi EV has finally earned a seat at the table, but we are still far from true success. Our long march has only just begun.
与你共勉。 I offer this thought as encouragement to you as well.
过去的三年，对于我，对于小米都是一段脱胎换骨的经历。 The past three years have been a transformative experience for me and for Xiaomi.
小米SU7成功的背后凝聚着巨大的勇气，这不是某一个人的，这是我们小米集团4万多名员工共同的勇气。 Behind Xiaomi SU7's success lies tremendous courage. It does not belong to any one person. It is the shared courage of more than forty thousand employees across Xiaomi Group.
勇气并非没有恐惧，而是面对恐惧的时候，依然坚定不移。 Courage is not the absence of fear. It is remaining steadfast when facing fear.
勇气来自于坚定的信念，奔涌不息的热情，还有每一步的脚踏实地。勇气就是人类最伟大的赞歌。 Courage comes from firm conviction, an inexhaustible passion, and keeping both feet on the ground at every step. Courage is humanity's greatest anthem.
朋友们，愿你任何时候都拥有勇往直前的决心和披荆斩棘的勇气。 My friends, may you always possess the determination to forge ahead and the courage to cut through every obstacle.