大家晚上好,欢迎大家来听我的演讲。 Good evening, everyone. Welcome to my speech.
去年是小米公司创办十周年,我们认真做了总结和反思,用重新创业的决心,正式开启了新十年的征程。今年是小米新十年的第一年,也是小米手机发布的十周年,你会明显地感受到,小米发生了很大变化,它在一步一步成长,在一步一步长大。 Last year marked Xiaomi's tenth anniversary. We carefully reviewed and reflected on our journey, and with the resolve to start a business all over again, we officially embarked on our next decade. This year is the first year of that new decade and the tenth anniversary of the launch of Xiaomi phones. You can clearly feel how much Xiaomi has changed, growing and maturing step by step.
前几天,小米第三次上榜了《财富》世界500强,全球排名338名,进步了84名。还有一个好消息,大家可能都已知道:国际调研公司IDC报告显示,2021年第二季度,我们的手机销量超过苹果,首次成为了全球第二。全球市场占有率达到16.9%。也就是说,全球每卖出六部手机,就有一部小米。销量同比增长86.6%,小米正在高速成长中。 A few days ago, Xiaomi entered the Fortune Global 500 for the third time, rising eighty-four places to number 338. There is more good news that you may already know: according to IDC, our phone shipments surpassed Apple's in the second quarter of 2021, making us number two in the world for the first time. Our global market share reached 16.9 percent. In other words, one in every six phones sold worldwide was a Xiaomi. Shipments grew 86.6 percent year on year, and Xiaomi is growing rapidly.
这是一个天大的好消息,我们都非常激动。感谢所有小米同学的辛勤付出,更要感谢全球米粉十年来不离不弃的支持! This is tremendous news, and we are all extremely excited. I thank every Xiaomi colleague for their hard work, and above all, Mi Fans around the world for standing by us throughout the past ten years.
在这个幸福的时刻,我想起七年前难忘的一幕:那是2014年11月,乌镇首届世界互联网大会上,主持人问我,小米未来发展战略。 At this happy moment, I remember an unforgettable scene from seven years ago. It was November 2014, at the first World Internet Conference in Wuzhen, and the moderator asked me about Xiaomi's future strategy.
那时,小米手机发布仅仅三年时间,成为了中国第一、全球第三,这真的是一个奇迹。那个时候的我,正是意气风发的时候,我脱口而出:五到十年,我们要做到全球第一。 Xiaomi phones had been on the market for only three years, yet we had become number one in China and number three worldwide. It was truly a miracle. I was full of confidence and blurted out that within five to ten years, we would become number one in the world.
苹果是当时的全球第一。主持人马上问在场的苹果高级副总裁布鲁斯·塞维尔,你怎么看。他说,It's easy to say, it's much more difficult to do. Apple was number one at the time. The moderator immediately asked Bruce Sewell, Apple's senior vice president, what he thought. He said, "It's easy to say; it's much more difficult to do."
真的没有想到,7年后的今天,我们超过苹果,首次成为了全球第二! I never imagined that seven years later, we would surpass Apple and become number two in the world for the first time.
还有更多的好消息,我们在22个国家排到第一位。在欧洲这样的发达市场,我们市场份额达到了惊人的25%。我们在欧洲市场登顶了,成为了第一名!这是中国企业第一次达到这个成就。 There is even more good news. We rank first in twenty-two countries. In a developed market like Europe, our market share has reached an astonishing 25 percent. We have topped the European market and become number one, the first Chinese company ever to achieve this.
拿到全球第二之后,大家都特别高兴,觉得全球第一唾手可得。在这里,我还是需要讲实话:不要低估世界级巨头的实力。我们还是一个年轻的公司,我们需要非常冷静地看到差距,继续夯实基础,稳打稳扎,当前小米的任务是真正站稳全球第二。 After reaching number two globally, everyone was delighted and felt that number one was within easy reach. But I must be honest: never underestimate the strength of world-class giants. We are still a young company. We must assess the gap calmly, continue strengthening our foundations, and advance steadily. Xiaomi's current task is to establish itself firmly as number two worldwide.
小米的梦想就是“让全球每个人都能享受科技带来的美好生活”。这条路注定很漫长,很坎坷。我和小米全体同学们,都会拼尽全力去证明:小米的梦想一定可以实现! Xiaomi's dream is to "let everyone in the world enjoy a better life through technology." The road is destined to be long and difficult. Every Xiaomi colleague and I will give everything we have to prove that Xiaomi's dream can be realized.
去年我办了人生第一场演讲,今年我决定再办一场,演讲的主题是《我的梦想,我的选择》。主要想讲讲,过去这些年,为了追寻梦想,我们克服了哪些困难,做了哪些艰难选择。 Last year, I gave the first speech of my life. This year, I decided to give another, titled My Dream, My Choice. I mainly want to talk about the difficulties we have overcome and the hard choices we have made over the years in pursuit of our dreams.
1.1 破发 1.1 Falling Below the IPO Price
2018年初,我们经过反复商讨,决定上市。那个时候资本市场很火,投行把小米IPO发行价定在HK$17-HK$22。几乎每个创业者都希望把价钱定得高一些,但我们毫不犹豫选择了最低价,定在HK$17。 At the beginning of 2018, after repeated discussions, we decided to go public. Capital markets were booming, and the investment banks set Xiaomi's IPO price range at HK$17 to HK$22. Almost every entrepreneur hopes to set the highest possible price, but without hesitation, we chose the lowest: HK$17.
我们非常真诚地希望,我们的股票也能和我们的产品一样“价格厚道”。我们的愿望是非常美好而朴素的,但现实可能没有那么美好。 We sincerely hoped that our shares, like our products, would be honestly priced. It was a beautiful and simple wish, but reality was not so kind.
2018年7月9号,万众瞩目的小米IPO终于来了。现场氛围非常热烈,这是香港首家同股不同权的公司上市,也是全球第三大规模的科技股IPO,港交所还专门花30万港币定制了一面大锣,现场观礼人数超过了600人。大家期待小米开盘后股价能够暴涨。 On July 9, 2018, Xiaomi's eagerly awaited IPO finally arrived. The atmosphere was electric. It was Hong Kong's first listing of a company with weighted voting rights and the world's third-largest technology IPO. The Hong Kong Stock Exchange even spent HK$300,000 on a custom gong, and more than six hundred people attended the ceremony. Everyone expected Xiaomi's share price to soar when trading opened.
谁也没有想到,一开盘,破发了!当时,大家全懵了。破发,就是股价低于发行价了,就是IPO投资者全部亏了。对于IPO来说,这是一件非常难堪的事。 No one expected it to fall below the issue price as soon as the market opened. Everyone was stunned. It meant the share price was below the IPO price and every IPO investor had lost money. For an IPO, it was deeply embarrassing.
仪式结束后,还有很多媒体堵在门口,谁也不愿意面对尴尬时刻,我们几个躲进了港交所的一个杂物间,心里特别不是滋味。有个同事看到我们,就拍下这个尴尬的场面。 After the ceremony, many reporters were still waiting outside. None of us wanted to face that awkward moment, so several of us hid in a storage room at the exchange, feeling miserable. A colleague saw us and photographed the embarrassing scene.
当天晚上,我们按计划举办了内部答谢会。大家都来向我祝贺,但我心里始终沉甸甸的。晚宴致辞时,我忍不住说:“今天破发,我对不住大家了。我们会努力工作,一定要让IPO投资者至少赚一倍!” That evening, we held an internal appreciation dinner as planned. Everyone congratulated me, but my heart remained heavy. During my remarks, I could not help saying, "The shares fell below the issue price today, and I have let you all down. We will work hard and make sure our IPO investors at least double their money."
那天晚上,我喝了很多酒,只记得我跟同事反复说,我们一定要努力工作,不能亏别人的钱。 I drank a great deal that night. All I remember is repeatedly telling my colleagues that we had to work hard and could not lose other people's money.
第二天早上,我特地买了一条破洞牛仔裤,这是我一辈子第一次穿破洞裤。心里只有一个念头,我一定要牢记破发的这一天!我还专门发了一条微博,时刻提醒自己:虽然小米已经上市,但革命仍未成功,同志仍需努力。 The next morning, I deliberately bought a pair of ripped jeans, the first pair I had ever worn. I had only one thought: I must always remember the day our shares broke below the issue price. I also posted on Weibo to remind myself constantly that although Xiaomi had gone public, the revolution had not yet succeeded and we still had much work to do.
1.2 回购股票 1.2 Buying Back Shares
幸福来得太容易,第二天我们股价就涨回发行价,之后一路涨到了24块。 Good fortune came almost too easily. The very next day, our share price recovered to the issue price and then climbed to HK$24.
正当我们踌躇满志的时候,中美贸易战升级,小米股票开始了一路跌跌不休。就这样,跌了一年多,到了2019年9月,一路跌到8.28港币。所有人的信心都几乎崩盘了,甚至还有人认为会跌到4块港币。 Just as we were full of confidence, the China-US trade war intensified, and Xiaomi's shares began a relentless decline. They fell for more than a year, reaching HK$8.28 in September 2019. Everyone's confidence nearly collapsed, and some even thought they would fall to HK$4.
那段时间,我的情绪非常低落,特别不愿意见投资者。有位投资者,指名一定要见我。刚见面,他就毫不客气地说:“你们小米让我亏了这么多钱,真的不知道你们是怎么干的?”接着,从战略到产品再到管理,把我们当小学生,数落了一个多小时。我衬衣都湿了。 I was deeply discouraged during that period and especially reluctant to meet investors. One investor insisted on seeing me. The moment we met, he bluntly said, "Xiaomi has cost me so much money. I honestly do not know what you people are doing." He then lectured us like schoolchildren for more than an hour, criticizing everything from strategy and products to management. My shirt was soaked through.
会后,我一个人在会议室待了很久。那一刻,我非常绝望。 After the meeting, I remained alone in the conference room for a long time. At that moment, I felt utterly hopeless.
那段时间跌跌不休,我无数次问自己:“我们是如此努力地工作,小米的收入和市场份额都在增长。为什么资本市场就是不认可小米?”我实在有点想不通:“如果我是投资者,我自己会不会买小米股票呢?” As the shares kept falling, I asked myself countless times: "We work so hard, and Xiaomi's revenue and market share are both growing. Why will the capital markets not recognize Xiaomi?" I could not understand it. "If I were an investor, would I buy Xiaomi shares myself?"
我们面临一个重大选择:在股价跌到大家绝望的时候,我们自己敢不敢真金白银买自己的股票。这是一个灵魂拷问。我始终相信我们小米的事业。同时我也是个自信的人,我坚信“最好的投资,就是投资自己”,鼓起勇气说服大家进行回购。 We faced a major choice: when the share price had fallen so far that everyone despaired, did we dare put real money into our own shares? It was a test of our deepest convictions. I had always believed in Xiaomi's business, and I was also a confident person. Firmly believing that "the best investment is an investment in yourself," I summoned the courage to persuade everyone to approve a buyback.
董事会同意后,我们掏了36亿港币的真金白银,均价9.35港币,买了大量小米股票。 After the board agreed, we spent HK$3.6 billion in real money to buy a large amount of Xiaomi shares at an average price of HK$9.35.
今天回头看,真的抄到底了!但当时,这个决策需要巨大的勇气,万一抄到半山腰呢? Looking back today, we truly bought at the bottom. But the decision required enormous courage at the time. What if we had bought halfway down the mountain?
苦心人,天不负,小米股价开始慢慢回升。2020年7月10日,上市两周年的第二天,小米股价终于涨回了17块港币,也就是IPO发行价。 Heaven rewards those who persevere, and Xiaomi's share price slowly began to recover. On July 10, 2020, the day after the second anniversary of our listing, it finally returned to HK$17, the IPO price.
我松了一口气,时隔两年,终于可以抬头挺胸、重新做人了!接着,小米股价一路高歌,到了2021年1月4日,收盘价34块港币。让IPO投资者赚一倍,当初吹的牛,我们终于兑现了!“破发”给我造成的心理阴影也终于烟消云散。 I breathed a sigh of relief. After two years, I could finally hold my head high again. Xiaomi's shares then surged. On January 4, 2021, they closed at HK$34. We had finally fulfilled the bold promise of doubling our IPO investors' money, and the psychological shadow of falling below the issue price finally disappeared.
那天,我很认真的跟同事们说,富途、老虎、同花顺,雪球、大智慧、自选股,这些股票软件,统统可以卸载掉了,我再也不用关心股价了! That day, I told my colleagues very seriously that Futu, Tiger Brokers, Tonghuashun, Xueqiu, Dazhihui, and all the other stock apps could be uninstalled. I would never have to watch the share price again.
从明天起,做一个幸福的人,喂马、劈柴、周游世界。 From tomorrow onward, I would be a happy man: feeding horses, chopping firewood, and traveling the world.
我们是如何走出股价低谷的?这几年,越是在股价低迷的时刻,我们越是憋着一口气,拼命投研发。小米要想成为一家伟大的公司,要实现自己的梦想,就一定要突破高端。 How did we emerge from the share-price slump? In recent years, the lower the share price fell, the more determined we became to invest heavily in research and development. If Xiaomi wanted to become a great company and realize its dream, it had to break into the premium market.
其实,小米手机刚起步的时候,就是从高端入手的,小米手机第一代就是当时最高端的智能手机。后来我们做了面向大众用户群的红米产品,非常成功,在全球范围内,推动了智能手机的普及和移动互联网的发展。 In fact, Xiaomi phones began at the high end. The first Xiaomi phone was one of the most advanced smartphones of its time. Later, we created Redmi products for mass-market users. They were highly successful and helped spread smartphones and develop the mobile internet worldwide.
谁也没有想到,这个成功极大地稀释了小米品牌。再加上我们自身实力不足,小米被很多人误解成只做中低端。 No one expected that success to dilute the Xiaomi brand so severely. Combined with our own limited capabilities, it led many people to misunderstand Xiaomi as a maker of only low-end and midrange products.
突破高端就迫在眉睫。 Breaking into the premium market became urgent.
2.1 小米10 2.1 Mi 10
小米的高端之路,从小米10正式开始。 Xiaomi's path into the premium market officially began with Mi 10.
为了把高端做好,我们不惜一切代价,死磕体验,细心打磨所有的细节。研发完成后,一测算,大家愣住了。4G升5G后大幅飙升的原材料成本,再加上巨额研发费用,要想做到不亏损,就必须同时满足两个条件:定价必须过4000元,销量也必须过200万台。 To succeed at the high end, we spared no expense, pursued the best possible experience, and polished every detail. When development was complete and we calculated the figures, everyone was stunned. Raw material costs had soared with the transition from 4G to 5G, and research and development expenses were enormous. To avoid losing money, two conditions had to be met: the price had to exceed RMB 4,000, and sales had to exceed two million units.
小米手机数字系列,定价还从来没有超过3000元过。这次定4000元,一下子贵了1000元,米粉能接受吗?这么贵的手机,我们能卖出200万台吗? Xiaomi's numbered phone series had never been priced above RMB 3,000. Would Mi Fans accept a sudden RMB 1,000 increase to RMB 4,000? Could we sell two million phones at such a high price?
我们的团队压力巨大,通宵达旦开会,商量着各种复杂的问题:如何破圈,如何影响商务人群,甚至是不是要找跑车品牌联名等等。我也懵了,懵了一段时间后,我认为只有一条路:相信米粉,依靠米粉。 Our team was under immense pressure. We held meetings through the night to discuss complicated questions: how to reach beyond our existing audience, how to influence business users, and even whether to collaborate with a sports-car brand. I was at a loss too. After struggling for a while, I concluded there was only one path: trust the Mi Fans and rely on them.
200万台听起来数量很大,但中国有1亿多人在用小米手机,有没有2%的用户相信我们,愿意给我们一次机会呢?我认为,只要把产品做好,一定会有。我们要做的,就是全力以赴做一款米粉真心认可的高端产品。 Two million units sounded like a huge number, but more than one hundred million people in China used Xiaomi phones. Could two percent of them believe in us and give us a chance? I believed they would, as long as we made an excellent product. Our task was to give everything we had to create a premium phone that Mi Fans genuinely embraced.
想明白这一点,大家的心理包袱顿时放下了。接下来的日子里,我们集中精力死磕产品,继续打磨细节。产品完工后,我们忐忑不安等待发布会,等待产品发布后用户的反馈。 Once we understood that, the burden lifted immediately. We focused on the product and continued refining every detail. When it was finished, we anxiously awaited the launch and the response from users.
谁也想不到,2020年初,一场突如其来的新冠疫情打乱了一切。感觉整个世界都停摆了……我们精心准备的小米10怎么办?是推迟,还是取消?我们所有人都痛苦万分。 No one expected a sudden COVID-19 outbreak at the beginning of 2020 to disrupt everything. The whole world seemed to stop. What should we do with the carefully prepared Mi 10? Postpone it or cancel it? We were all in anguish.
到了2月初,我们终于做了一个艰难又大胆的决定:按原计划执行。2月13日,我们克服了重重困难,发布会如期举办了。这是一场纯线上直播的发布会,会场里除了工作人员,空无一人。戴好口罩,走向舞台时,我还是非常担心我的状态和直播发布会的效果。 In early February, we finally made a difficult and bold decision: proceed as planned. On February 13, after overcoming many obstacles, we held the launch on schedule. It was an entirely online livestream, with no one in the venue except staff. As I put on my mask and walked toward the stage, I remained deeply worried about my own condition and how the livestream would turn out.
但灯光亮起的那一瞬间,仿佛千百万米粉的身影就在眼前,仿佛听到他们此起彼伏的欢呼声。 But the instant the lights came on, I seemed to see millions of Mi Fans before me and hear waves of cheering.
这次发布会空前成功,受到了米粉们热烈支持。第二天小米10首发,1分钟突破了2亿销售额,卖疯了。这是疫情后第一场发布会,为当时全行业复产复工趟出了一条路来。 The event was an unprecedented success and received enthusiastic support from Mi Fans. Mi 10 went on sale the next day and generated more than RMB 200 million in sales within one minute. It sold at a breathtaking pace. As the first launch event after the outbreak, it opened a path for the entire industry to resume work and production.
就这样,小米冲击高端市场的第一仗,历经重重坎坷,大获全胜! And so, despite obstacle after obstacle, Xiaomi won a resounding victory in its first battle for the premium market.
截至今天,小米10系列累计销量已达577万台,小米10S到现在还在热销中。 As of today, cumulative sales of the Mi 10 series have reached 5.77 million units, and Mi 10S is still selling strongly.
2.2 小米11 Ultra 2.2 Mi 11 Ultra
小米10系列大卖,团队士气高涨,我们需要乘胜追击。 Strong sales of the Mi 10 series lifted the team's morale, and we needed to press our advantage.
影像技术是手机行业的技术制高点。相机负责人朱丹认为,硬件上,我们一定要跨越式发展,能不能把相机传感器做到手机上,大比分领先对手,让小米登上全球影像的巅峰。设计负责人朱印立刻疯了:如果这样的话,手机可能会厚到用户无法忍受。 Imaging technology represents the commanding heights of the phone industry. Zhu Dan, head of cameras, believed that we had to make a leap in hardware. Could we put a camera-sized sensor in a phone, gain a decisive lead over competitors, and take Xiaomi to the summit of mobile imaging? Zhu Yin, head of design, immediately panicked: if we did that, the phone might become unbearably thick.
经过反复争论,大家终于达成了一致:为手机拍照的发烧友专门做款手机,追求巅峰的相机体验,这就是小米11Ultra。Ultra就是极致的意思。 After repeated debate, everyone finally agreed to make a phone specifically for mobile photography enthusiasts and pursue the ultimate camera experience. That phone was Mi 11 Ultra. "Ultra" means taking something to the extreme.
在突破高端的路上,我们选择了这样一条路:我们要不顾一切追求巅峰体验,哪怕不完美! On our path into the premium market, we chose to pursue the ultimate experience at any cost, even if the result was not perfect.
相机部花了18个月,巨资定制了GN2传感器,底大到吓人,尺寸将近一英寸。手机设计出来后,拍照效果非常惊艳,可以媲美索尼黑卡,但相机的凸起和Deco也非常夸张。这真的是一个大胆的设计。 The camera department spent eighteen months and a huge sum custom-developing the GN2 sensor. It was frighteningly large, nearly one inch. Once the phone was designed, its photographs were stunning and comparable to a Sony RX100, but the camera bump and housing were also enormous. It was a truly bold design.
设计师们还是不放心,反复改进,后来拿出了比较优雅的方案:在相机Deco上加一个小屏幕,看起来就舒服了很多。改进后的产品原型出来后,我们内部同事们的评价不错,这让我心里踏实了一些。 The designers still felt uneasy and kept improving it. Eventually, they produced a more elegant solution: adding a small screen to the camera housing made it look far more balanced. The improved prototype received good reviews from our colleagues, which put my mind somewhat at ease.
发布会后,米粉们评价非常强烈,我觉得主要原因是,Ultra太强了!它以绝对优势斩获了DXOMARK全球总分第一名,并霸榜了122天。我一直担心的设计问题,米粉们也非常喜欢,觉得有个性,有辨识度。 After the launch, Mi Fans responded intensely, mainly because the Ultra was so powerful. It took first place in DXOMARK's global overall ranking by an overwhelming margin and held the top spot for 122 days. Mi Fans also liked the design I had worried about, finding it distinctive and instantly recognizable.
发布会后,Ultra在全球范围内都引发了巨大的轰动。国际上很多科技博主都给予了极高的评价。 After its release, Ultra caused a global sensation and received extremely high praise from many international technology reviewers.
这次预定的情况也远超预期,大家都特别开心。没想到,我们很快又掉到坑里了。 Preorders also far exceeded our expectations, and everyone was delighted. But before long, we fell into another pit.
Ultra这款产品非常复杂,时间又非常紧,用户预期也非常高。我们不少细节没有达到大家期待,又被用户骂惨了。这几个月,我们组织了专门的团队在持续优化,基础体验已经有了显著的提升。待会MIUI负责人金凡专题给大家做汇报。 Ultra was an extremely complex product, the schedule was very tight, and users' expectations were exceptionally high. Many details failed to meet those expectations, and users criticized us severely. Over the past few months, we have assigned a dedicated team to continual optimization, and the basic experience has improved significantly. Jin Fan, head of MIUI, will give you a detailed report shortly.
小米的高端之路,其实现在才刚刚开始。我们会不惜代价持续投入,我相信,小米的高端之路就一定会成功! Xiaomi's journey into the premium market has really only just begun. We will continue investing at any cost, and I believe Xiaomi will succeed.
最近一年,小米稳步增长,正是一派欣欣向荣的景象。 Over the past year, Xiaomi grew steadily and appeared full of promise.
谁也没有想到,今年年初就遭遇飞来横祸。 No one expected disaster to strike from nowhere at the beginning of this year.
1月15号早晨,美国国防部把我们列入了DoD清单。开盘后,小米股价应声大跌,跌幅超过了30%。之后,依然狂跌不已,最低跌到HK$21,小米市值跌掉了3000亿港币。 On the morning of January 15, the US Department of Defense placed us on its DoD list. Xiaomi's share price plunged more than 30 percent after the market opened and continued falling, reaching a low of HK$21. Xiaomi lost HK$300 billion in market value.
DoD清单,就是美国国防部认定的“中国军方拥有或控制的中国企业清单”。被列入这个名单后,美国政府禁止美国投资者投资,这对海外上市公司的股价打击非常大。对小米全球业务开展,更是一个长期的阻碍。 The DoD list identifies "Communist Chinese military companies" that the US Department of Defense considers owned or controlled by China's military. Once a company was listed, the US government prohibited American investors from investing in it. This dealt a severe blow to the share price of an overseas-listed company and created an even greater long-term obstacle to Xiaomi's global operations.
我们想破脑袋也不明白,小米怎么就成为了一家“涉军企业”?网上有很多段子,有网友说,是不是因为创始人叫雷军呢? We racked our brains but could not understand how Xiaomi had become a "military-linked company." There were many jokes online. One commenter asked whether it was because our founder's name was Lei Jun, with "jun" sounding like the word for military.
我们第一次遇到这样的事情,都有点慌。我觉得,我们应该立刻站出来澄清。管理层很快达成一致,发布公告:我们并非涉军企业,坚决反对美国国防部的无理制裁。同时联系美国国防部了解情况。麻烦的是,美国国防部说,这是军事机密,根本就不搭理你。 It was our first encounter with anything like this, and we were alarmed. I believed we should immediately clarify the situation. Management quickly agreed and issued a statement that we were not a military-linked company and firmly opposed the US Department of Defense's unreasonable sanctions. We also contacted the department for an explanation. The problem was that it called the matter a military secret and refused to engage with us.
眼前只有两条路:要么认了,要么起诉美国政府。一家中国公司起诉美国政府,其实胜算不大。DoD清单,当时还没有任何一个起诉成功的案例。更大的担忧是,起诉会不会激怒美国政府,招致更大的打击。 We had only two choices: accept it or sue the US government. A Chinese company had little chance of winning a lawsuit against the US government, and no one had successfully challenged the DoD list at the time. An even greater concern was whether a lawsuit would anger the US government and provoke harsher action.
我们请教了很多律师和国际关系的专家,众说纷纭,分歧很大。但小米是一家在香港上市的公众公司,我们的信息高度透明,我们对打官司还是有一定的信心。 We consulted many lawyers and international-relations experts. Opinions varied widely and disagreements were substantial. But Xiaomi is a publicly traded company in Hong Kong, and our information is highly transparent, so we had some confidence in litigation.
最后我们还是做了一个艰难的选择:直接起诉美国政府,用最堂堂正正的方式来捍卫我们的合法权益! In the end, we made a difficult choice: sue the US government directly and defend our lawful rights in the most open and honorable way possible.
起诉后,美国国防部才不得不公布了原因。2019年,小米创始人雷军获得了由工信部等评选的“优秀中国特色社会主义事业建设者”称号,工信部是中国军民融合的推动部门,所以,小米“涉军”了。 Only after we filed suit was the US Department of Defense forced to reveal its reason. In 2019, Xiaomi founder Lei Jun had received the title of "Outstanding Builder of Socialism with Chinese Characteristics," awarded by the Ministry of Industry and Information Technology and other bodies. Because the ministry promotes civil-military integration in China, Xiaomi was supposedly linked to the military.
看到这个理由,我们大家都觉得啼笑皆非。在法庭上,我们的律师问:获奖名单中多达500人,其中有七匹狼的老板、老干妈的老板,难道做服装和辣椒酱也涉军吗? We did not know whether to laugh or cry when we saw this reasoning. In court, our lawyers asked: the award list contained as many as five hundred people, including the owners of Septwolves and Lao Gan Ma. Did that mean making clothes and chili sauce was also military-related?
终于,经过几个回合的交锋。5月25日,我们赢了! Finally, after several rounds of confrontation, we won on May 25.
这是史无前例的胜利!在小米胜诉的鼓舞下,又有几家中国公司起诉成功!这次胜诉,对小米未来的发展影响极为深远。 It was an unprecedented victory. Encouraged by Xiaomi's success, several other Chinese companies also brought successful cases. The victory would have an exceptionally far-reaching effect on Xiaomi's future development.
前面讲的选择都是关于公司的选择,接着,我讲一个关于我个人的选择。 The choices I have discussed so far concerned the company. Next, I want to talk about a personal choice.
这十年,大家把我和小米划了等号。其实,我还有另外一个身份,那就是金山的董事长。 Over the past decade, people have treated Xiaomi and me as one and the same. But I have another identity: chairman of Kingsoft.
我怎么成了金山的董事长呢?这来自一个“不理智”的决定。我对金山有非常深的感情。从22岁干到了38岁,我参与金山的全部创业过程,金山就是我全部的青春。 How did I become Kingsoft's chairman? It began with an "irrational" decision. I have profound affection for Kingsoft. I worked there from the age of twenty-two to thirty-eight and participated in its entire entrepreneurial journey. Kingsoft was my whole youth.
2011年,我们正在热火朝天创业。金山遭遇巨大危机,求伯君、张旋龙两位大哥经常来游说我,希望我能重回金山。但我已经开始创业了,这不可能呀。他们说,兼职干也可以,只要你接就行! In 2011, we were building Xiaomi at full speed when Kingsoft entered a severe crisis. My elder colleagues Qiu Bojun and Zhang Xuanlong repeatedly urged me to return. But I had already started another business. How could that be possible? They said I could do it part-time; I only needed to accept.
当时小米手机发布在即,正是最关键的时刻,理智告诉我:小米才刚刚起步,千头万绪,千万不要感情用事,绝对不能分心! The Xiaomi phone was about to launch, and we were at the most critical moment. Reason told me that Xiaomi had only just begun and faced countless demands. I must not act emotionally or allow myself to be distracted.
但金山咋办呢?两位大哥二十多年的情义,四五千兄弟们的前途,我也于心不忍!我非常痛苦,纠结了好几个月。我们小米的几个创始人看不下去了,劝我说:“与其这么痛苦,还不如接了。天大的事情,我们大家一起扛!” But what would happen to Kingsoft? I could not bear to abandon my bond of more than twenty years with those two elder colleagues or the future of four or five thousand employees. I agonized over it for months. Xiaomi's other founders could no longer stand watching me suffer and said, "Instead of tormenting yourself, accept it. However great the burden, we will carry it together."
他们是小米创始人,肯定希望我专注在小米业务上。但他们了解我的性格,也了解我对金山的感情,才会给我这样毫无保留的支持,当时,我非常感动。就这样,在小米联合创始人们的支持下,2011年7月7日,我正式接任了金山董事长。 As Xiaomi's founders, they naturally wanted me focused on Xiaomi. But they understood my character and my feelings for Kingsoft, which was why they supported me without reservation. I was deeply moved. With the support of Xiaomi's co-founders, I formally became chairman of Kingsoft on July 7, 2011.
我一接手,的确有点手忙脚乱。多亏了金山兄弟们齐心协力,金山逐步走出了困境,重新恢复了生机。 When I took over, I was indeed overwhelmed. Fortunately, Kingsoft's colleagues worked with one heart. The company gradually emerged from its difficulties and regained its vitality.
今年是金山创办33周年,也是我接任董事长第十年,金山已经发生了脱胎换骨的变化,收入从不足10亿,增长到合并收入120亿,增长超过11倍!十年过去了,我非常欣慰,在兄弟们的帮助下,没有辜负金山,所幸也没有影响小米。 This year marks Kingsoft's thirty-third anniversary and my tenth as chairman. The company has been transformed. Revenue grew more than elevenfold, from less than RMB 1 billion to consolidated revenue of RMB 12 billion. After ten years, I am deeply relieved that, with everyone's help, I did not let Kingsoft down and fortunately did not impair Xiaomi either.
今天看起来,当初不理智的选择,背后默默影响我的,其实就是四个字,情义无价。十年来,对用户、对员工、对合作伙伴,我们始终如此。 Looking back today, the four words quietly guiding that irrational choice were: loyalty and friendship are priceless. For ten years, we have treated users, employees, and partners according to the same principle.
范海涛老师,去年她写了一本小米的传记《一往无前》。今年她又刚写了一本金山的传记《生生不息》,今天首发,已经在全渠道上架,感兴趣的朋友可以到小米有品买一本来看看。 Last year, Ms. Fan Haitao wrote Forward Without Hesitation, a biography of Xiaomi. This year, she has just written Everlasting Vitality, a biography of Kingsoft. It launches today and is already available through all channels. Interested friends can buy a copy through Xiaomi Youpin.
再过几天就是8月16日,小米手机十周岁生日。感谢米粉朋友们一路同行,感谢大家一起见证了小米十年的成长。 In a few days, on August 16, Xiaomi phones will celebrate their tenth birthday. Thank you to all the Mi Fans who have traveled with us and witnessed Xiaomi's growth over the decade.
从小米1到小米11,加上从MIX 1到MIX 3,这13款手机连在一起,就是小米手机的十年。 From Mi 1 through Mi 11, together with MIX 1 through MIX 3, these thirteen phones form the ten-year history of Xiaomi phones.
有米粉告诉我,他把这13款手机收全了,这让我非常惊讶。我相信小米内部也很少有人能收集齐所有的型号。我去翻了一下我的收藏,找齐这13款手机,拍了一张照片。 One Mi Fan told me that he had collected all thirteen, which greatly surprised me. I believe few people inside Xiaomi have every model. I went through my own collection, found all thirteen phones, and took a photograph.
真诚感恩所有帮助过我们的米粉朋友们和合作伙伴们,一路上,我们一起同行,我们相信,我们都能走到梦想的彼岸。 My sincere thanks go to every Mi Fan and partner who has helped us. We have traveled together all this way, believing that all of us can reach the far shore of our dreams.
这十年,实在太忙了,我几乎没有休过假。去年6月,我好不容易请了几天假去云南徒步。我当时戴着墨镜、帽子,估计没有人能认出我。 The past ten years have been extraordinarily busy, and I have hardly taken a vacation. Last June, I finally took a few days off to hike in Yunnan. I wore sunglasses and a hat and assumed no one would recognize me.
在香格里拉附近的一个国家森林公园里,我偶遇了一个年轻人,大家一起徒步,边走边聊。他叫姚聪,27岁,华能集团的一名风电工程师。他在山里工作,每个月工作二十天,休息十天。偶尔也会觉得山里的工作很枯燥,但觉得风电事业还是非常有意义。 In a national forest park near Shangri-La, I happened to meet a young man. We hiked together and talked as we walked. His name was Yao Cong. He was twenty-seven and worked as a wind-power engineer for China Huaneng Group. He worked in the mountains for twenty days each month and rested for ten. Although he sometimes found the mountain work monotonous, he believed wind power was deeply meaningful.
聊着聊着,我突然发现他用的是小米8透明探索版。我估计他没有认出我来,就装着没看见。我们一起走了大约10公里,快结束的时候,他才突然说,雷总,能不能一起合张影?我愣了一下。 As we talked, I suddenly noticed that he was using a Mi 8 Explorer Edition. I assumed he had not recognized me and pretended not to notice. We walked about ten kilometers together. Near the end, he suddenly asked, "Mr. Lei, could we take a photograph together?" I was startled.
他说,我一开始就认出了你了,只是不想打扰你,就没说。他告诉我,他非常喜欢小米。小米每次出旗舰的时候,他都打电话找当地的代理商,叮嘱一定给他留台最好的,等他下山的时候去取。 He said he had recognized me from the beginning but had kept quiet because he did not want to disturb me. He told me he loved Xiaomi. Whenever Xiaomi launched a flagship, he called the local distributor and insisted that they reserve the best model for him to collect when he came down from the mountain.
他说,他可以买得起任何一个品牌的手机,他也用过其他牌子,但最后他还是坚定地选择了小米。“因为小米不一样,小米的理念不是赚更多钱,小米选择了一条更艰难但是更有意义的路。” He said he could afford a phone from any brand and had used other brands, but in the end he still chose Xiaomi without hesitation. "Xiaomi is different. Its philosophy is not to make more money. Xiaomi has chosen a harder but more meaningful path."
他看着我,很认真地说:“我也是一个有追求的人,所以,我更喜欢小米。” Looking at me very seriously, he said, "I am also a person with aspirations, and that is why I like Xiaomi even more."
这段话在我心里掀起了巨大的波澜。 His words stirred enormous waves in my heart.
我知道,世界各地有千千万万像姚聪这样的米粉,十年来一直默默支持我们、信任我们。正因为这些信任,才让我们战胜了所有困难,走到了今天的世界500强,走到了今天的全球第二。 I know that tens of millions of Mi Fans like Yao Cong around the world have quietly supported and trusted us for ten years. It is that trust that enabled us to overcome every difficulty, enter the Fortune Global 500, and reach number two in the world today.
正因为这些信任,让我有勇气站在这里,大声告诉大家,我们下一个目标:三年时间,拿下全球第一! It is that trust that gives me the courage to stand here and declare our next goal: become number one in the world within three years.
小米创业11年来,我担心过失败,担心过自己的能力能不能跟上公司的发展,也担心过体力和精力,但每当遭遇巨大危机和挑战,我都会毫不犹豫挺身而出。我不是天才,也不是什么劳模,更不是什么战神,我只是个普通的工程师,追求梦想,做自己热爱的事情。 In Xiaomi's eleven years as a startup, I have worried about failure, whether my abilities could keep pace with the company's development, and whether I had enough physical strength and energy. But whenever a major crisis or challenge arose, I stepped forward without hesitation. I am not a genius, a model worker, or an invincible warrior. I am simply an ordinary engineer pursuing my dreams and doing what I love.
关于梦想与选择的演讲,我们就讲到这里。 That concludes my speech about dreams and choices.






